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Achieve your marketing goals with the data analytics power of Python

Data Science for Marketing Analytics

<span xml:lang="en">Data Science for Marketing Analytics: Achieve your marketing goals with the data analytics power of Python</span>

Blanchard, Tommy

Behera, Debasish

Bhatnagar, Pranshu

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise resultsKey FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook DescriptionData Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments.

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise resultsKey...

Format

Data Science for Marketing Analytics

Achieve your marketing goals with the data analytics power of Python

Tommy Blanchard

Debasish Behera

Pranshu Bhatnagar

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