<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In a continually changing world, marked by the exacerbation of the competitive struggle, the companies’ management need to constantly analyze the field in which they run their activity to obtain information allowing them to elaborate competitive strategies in order to maintain or increase the companies’ profitability.</p>
<p>To attain this goal, the companies need to understand the activity field in which they are running their activity, the existing and potential competitors, customers, suppliers etc. In the present article, we aim to analyze the competitive strategies in the Romanian lighting product market. We have chosen this field due to the dynamism and the competition for finding highly efficient solutions for lighting. The intended analysis represents a possible case study in this field.</p>
</abstract>

In a continually changing world, marked by the exacerbation of the competitive struggle, the companies’ management need to constantly analyze the field in which they run their activity to obtain information allowing them to elaborate competitive strategies in order to maintain or increase the companies’ profitability.
To attain this goal, the companies need to understand the activity field in which they are running their activity, the existing and potential competitors, customers, suppliers etc. In the present article, we aim to analyze the competitive strategies in the Romanian lighting product market. We have chosen this field due to the dynamism and the competition for finding highly efficient solutions for lighting. The intended analysis represents a possible case study in this field.

Competitive Strategies on the Romanian Market.  A Possible Case Study

Valahian Journal of Economic Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Competitive Strategies on the Romanian Market.  A Possible Case Study"}

In a continually changing world, marked by the exacerbation of the competitive struggle, the companies’ management need to constantly analyze the field in...

Competitive Strategies on the Romanian Market. A Possible Case Study

Online veröffentlicht: 07. Nov. 2022

Seitenbereich: 83 - 92

DOI: https://doi.org/10.2478/vjes-2022-0018

Schlüsselwörter
competitive strategies, activity field, entry barriers, enterprise, vertical integration

© 2022 Cornelia Denisa Ivan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Competitive Strategies on the Romanian Market. A Possible Case Study

Online veröffentlicht: 07. Nov. 2022

Seitenbereich: 83 - 92

DOI: https://doi.org/10.2478/vjes-2022-0018

Schlüsselwörtercompetitive strategies, activity field, entry barriers, enterprise, vertical integration

© 2022 Cornelia Denisa Ivan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Schlüsselwörter
competitive strategies, activity field, entry barriers, enterprise, vertical integration