<abstract xml:lang="en" xmlns="http://www.w3.org/1999/xhtml"><p>The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations need to attract the employee market. Marketing tools associated with Brand Management have been applied by the HR (Human Resources) in order to attract, engage and retain employees in the same way as marketing applies such tools to attract and retain customers.</p></abstract>

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations need to attract the employee market. Marketing tools associated with Brand Management have been applied by the HR (Human Resources) in order to attract, engage and retain employees in the same way as marketing applies such tools to attract and retain customers.

Employer Branding - Source of Competitiveness of the Industrial Plants

Institute of Industrial Engineering, Management and Quality, Faculty of Materials Science and Technology in Trnava, Slovak University of Technology Bratislava, Paulínska 16, 917 24 Trnava, Slovak Republic

Institute of Engineering Pedagogy and Humanities, Faculty of Materials Science and Technology in Trnava, Slovak University of Technology Bratislava, Paulínska 16, 917 24 Trnava, Slovak Republic

Research Papers Faculty of Materials Science and Technology Slovak University of Technology

{"article-title":"Employer Branding - Source of Competitiveness of the Industrial Plants"}

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization....

Employer Branding - Source of Competitiveness of the Industrial Plants

Online veröffentlicht: 03. März 2011

Seitenbereich: 55 - 61

DOI: https://doi.org/10.2478/v10186-010-0026-y

Schlüsselwörter
employer branding, employer image, employee, human resources management, marketing

This content is open access.

Employer Branding - Source of Competitiveness of the Industrial Plants

Online veröffentlicht: 03. März 2011

Seitenbereich: 55 - 61

DOI: https://doi.org/10.2478/v10186-010-0026-y

Schlüsselwörteremployer branding, employer image, employee, human resources management, marketing

This content is open access.

Schlüsselwörter
employer branding, employer image, employee, human resources management, marketing