Educational Institution's Image: A Case Study

Arpan, L. M. et al. (2003). A cognitive approach to understanding university image. Corporate Communications: An International Journal, 8(2), 97-113, DOI: 10.1108/1356328031047535.10.1108/1356328031047535Open DOISearch in Google Scholar

Barnett, M. L. L., Jermier, J. M. and Lafferty, B. A. (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9(1), 26-38, DOI: 10.1057/palgrave.crr.1550012.10.1057/palgrave.crr.1550012Open DOISearch in Google Scholar

Brown, T. J. et al. (2006), Suggested Terminology, Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework. Journal of the Academy of Marketing Science, 34(99), 99-106. DOI: 10.1177/0092070305284969.10.1177/0092070305284969Open DOISearch in Google Scholar

Bunzel, D. L. (2007). Universities sell their brands. Journal of Product & Brand Management, 16(2), 152-153. DOI: 10.1108/10610420710740034.10.1108/10610420710740034Open DOISearch in Google Scholar

Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109. DOI: 10.1111/j.1468-2370.2005.00109.x.10.1111/j.1468-2370.2005.00109.xOpen DOISearch in Google Scholar

Fombrun, C. and Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.10.2307/256324Open DOISearch in Google Scholar

Freeman, R. E. (1984). Strategic management: A stakeholder approach: Boston Pitman.Search in Google Scholar

Gordon, J. and Berhow, S. (2009). University websites and dialogic features for building relationships with potential students. Public Relations Review, 35, 150-152. DOI: 10.1016/j.pubrev.2008.11.003.10.1016/j.pubrev.2008.11.003Open DOISearch in Google Scholar

Gray, E. R. and Balmer, J. M. T. (1998). Managing Corporate Image and Corporate Reputation. Long Range Planning, 31(5), 695-702. DOI: 10.1016/S0024-6301(98)00074-0.10.1016/S0024-6301(98)00074-0Open DOISearch in Google Scholar

Helgesen, Ø. and Nesset, E. (2007). Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College. Corporate Reputation Review, 10(1), 38-59. DOI: 10.1057/palgrave.crr.1550037.10.1057/palgrave.crr.1550037Open DOISearch in Google Scholar

Kazoleas, D., Kim, Y. and Moffit, M. A. (2001). Institutional image: a case study. Corporate Communications: An International Journal, 6(4), 205-216. DOI: 10.1108/EUM0000000006148.10.1108/EUM0000000006148Open DOISearch in Google Scholar

Luoma-aho, V. (2007). Neutral Reputation and Public Sector Organizations. Corporate Reputation Review, 10(2), 124-143. DOI: 10.1057/palgrave.ccr.1550043.10.1057/palgrave.ccr.1550043Open DOISearch in Google Scholar

Luque-Martínez, T. and Del Barrio-García, S. Modelling university image: The teaching staff viewpoint. Public Relations Review, In Press, Corrected Proof. DOI: 10.1016/j.pubrev.2009.03.004.10.1016/j.pubrev.2009.03.004Open DOISearch in Google Scholar

Oplatka, I. (2002). Implicit contradictions in public messages of "low-stratified" HE institutions: the case of Israeli teacher training colleges. International Journal of Educational Management, 16(5), 248-256. DOI: 10.1108/09513540210434621.10.1108/09513540210434621Open DOISearch in Google Scholar

Palacio, A. B., Meneses, G. D. and Pérez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-505. DOI: 10.1108/09578230210440311.10.1108/09578230210440311Open DOISearch in Google Scholar

Park, H. and Rees, K. (2008): Motivators of fair labor management and the role of top management in the US clothing/footwear industry. Journal of Fashion Marketing and Management, 12 (4), 487-501. DOI: 10.1108/13612020810906146.10.1108/13612020810906146Open DOISearch in Google Scholar

Rose, C. and Thomsen, S. (2004). The Impact of Corporate Reputation on Performance: Some Danish Evidence. European Management Journal, 22(2), 201-210. DOI:10.1016/j.emj.2004.01.012.10.1016/j.emj.2004.01.012Open DOISearch in Google Scholar

Schwaiger, M. (2004). Components and Parameters of Corporate Reputation - An Empirical Study. Schmalenbach Business Review, 56, 46-71.10.1007/BF03396685Search in Google Scholar