Uneingeschränkter Zugang

Probabilistic Model on Buying Decision of Higher Education Services


Zitieren

1. Boadé, G. (2013), Robustesse du modèle de Rasch unidimensionnel à la violation de l’hypothèse d’unidimensionnalité, in http://hdl.handle.net/1866/994 [accessed on 20.02.2018]Search in Google Scholar

2. Fischer, G. (1974), Einfûhrung in die psychologische Testtheorie, Bern, Ed. HuberSearch in Google Scholar

3. Hambleton, R. K. & Russel, W. J. (1993), Comparison of classical test theorty and item response theory and their application to test development. Educational Measurement: Issues and practice, p. 38-47Search in Google Scholar

4. Hambleton, R. K., Swaminathan, H. & Rogers, H. J. (1991), Fundamentals of item response theory, California, SAGA publicationsSearch in Google Scholar

5. Jacoby, J., Szybillo, G. & Busato-Sehach, J. (1977), Information Acquisition Behavior in Brand Choice Situations, Journal of Marketing Research, p. 63-69Search in Google Scholar

6. Jacoby, J., Olson, J. C. & Haddock R. (1971), Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality, Journal of Consumer Research 3, no. 4, p. 209-216Search in Google Scholar

7. Kotler Ph., Armstrong G. (2012), Principles of marketing – 14th ed., New Jersey, Ed. Prentice HallSearch in Google Scholar

8. Kotler Ph., Keller K. L., (2008), Managementul marketingului – ed. V, București, Editura TeoraSearch in Google Scholar

9. Kotler Ph., Fox K., (1995), Strategic Marketing for Educational Institutions - second ed., New Jersey, Ed. Prentice-HallSearch in Google Scholar

10. Opariuc-Dan, C., (2012), Caracteristici ale modelelor de evaluare psihologică bazate pe Teoria Răspunsului la Item in https://www.researchgate.net/profile/Cristian_Opariuc-Dan/publication/229150476_ [accessed on 18.01.2018]Search in Google Scholar

11. Stan, A, (2000), Statistică aplicată în psihologie, Iași, Editura PoliromSearch in Google Scholar

12. Stone, M. A., Desmond, J., (2007), Fundamentals of Marketing, London & New York, Ed. RoutledgeSearch in Google Scholar

13. Tulin Erdem, (1998), Brand Equity as a Signaling Phenomenon, Journal of Consumer Psychology 7, no.1998, p. 131-157Search in Google Scholar

14. Vorzsák Á. et al. (2004), Marketingul serviciilor, Cluj-Napoca, Editura Presa Universitară ClujeanăSearch in Google Scholar

15. Central Intelligence Agency, https://www.cia.gov/library/publications/resources/theworld-factbook/geos/ro.html [accessed on 14.02.2018]Search in Google Scholar

16. Comisia Europeană – Eurostat, http://ec.europa.eu/eurostat/statisticsexplained/index.php/File:Employment,_education_and_training_status_of_young_people,_by_age_and_sex,_EU-28,_2016.PNG [accessed on 14.02.2018]Search in Google Scholar

17. http://www.vorkauf.ch/ Evaluation à référence critérielle: Présentation du modèle de Rasch [accessed on 20.02.2018]Search in Google Scholar