Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context

Online veröffentlicht: 26. Mai 2021

Seitenbereich: 68 - 80

DOI: https://doi.org/10.2478/sbe-2021-0006

Schlüsselwörter

relational marketing, consumer satisfaction, brand equity, brand loyalty

© 2021 Oana Duralia, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.