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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius


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Sannegadu Rajesh
International Business, University of Mauritius
Gunesh Raj
Open University of Mauritius,
Seethiah Dhuvandranand
Strategic Management and Entrepreneurship, University of Mauritius
Dookhony-Ramphul Kiran
Tourism and Hospitality, University of Mauritius