Glocalization – An Objective Condition for a Successful Management of the Multinational Companies in the Context of the Economic Globalization

Currently, one of the most concise expressions of the phenomenon of economic globalization is the extent of the organization of production on a global or regional basis and the integration on new criteria, of a functional nature, of the activities within it. A decisive role in the organization of production processes abroad is played by multinational companies, which, in order to achieve their objectives, most “export” not only know-how, but also management methods and techniques, applicable in the countries of origin. In this article, the authors aim to identify and highlight the main arguments that support the glocalization as an objective necessity and, at the same time, a viable solution to achieving a successful management of the multinational companies, to ensure a win-win relationship between them and the communities and the local markets in which they operate, in the context of economic globalization.