[
Alqurashi, D.R., Alkhaffaf, M., Daoud, M.K., Al-Gasawneh, J.A., Alghizzaw, M. (2023). Exploring the Impact of Artificial Intelligence in Personalized Content Marketing: A Contemporary Digital Marketing. Migration Letters, Vol.20, No: S8, 548-560.
]Search in Google Scholar
[
Arango, L., Singaraju, S.P., Niininen, O. (2023). Consumer Responses to AI-Generated Charitable Giving Ads. Journal of Advertising, 1–18.
]Search in Google Scholar
[
Bettoni, A., Matteri, D., Montini, E., Gladysz, B., Carpanzano, E. (2021). An AI adoption model for SMEs: a conceptual framework. IFAC-Papers On Line, Vol. 54, Issue 1, 702-708.
]Search in Google Scholar
[
Campbell, C., Sands, S., Ferraro, C., Tsao, H.Y. J., Mavrommatis, A. (2020). From data to action: How marketers can leverage AI. Business Horizons, Vol.63, Issue 2, 227–243.
]Search in Google Scholar
[
Content Marketing Institute. What is Content Marketing? Retrived from https://contentmarketinginstitute.com/what-is-content-marketing/
]Search in Google Scholar
[
Dumitriu, D., Popescu, M.A.M. (2020). Artificial Intelligence Solutions for Digital Marketing. Procedia Manufacturing, Vol. 46, 630-636.
]Search in Google Scholar
[
Elia, G., Margherita, A., Passiante, G. (2020). Digital Entrepreneurship Ecosystem: How Digital Technologies and Collective Intelligence Are Reshaping the Entrepreneurial Process. Technological Forecasting and Social Change, 150, 119791.
]Search in Google Scholar
[
Enholm, I.M., Papagiannidis, E., Mikalef, P., Krogstie, J. (2022). Artificial Intelligence and Business Value: a Literature Review. Inf Syst Front, Vol. 24, 1709–1734.
]Search in Google Scholar
[
European Commision (2023b). Digital Decade Country Report – Romania. Retrieved from https://digital-strategy.ec.europa.eu/en/library/country-reports-digital-decade-report-2023.
]Search in Google Scholar
[
European Commission (2023a). Digitalisation of SMEs in Romania. Retrieved from https://www.eib.org/attachments/lucalli/20230198_digitalisation_of_smes_in_romania_en.pdf.
]Search in Google Scholar
[
European Economic and Social Committee (2021). Boosting the use of Artificial Intelligence in Europe’s micro, small and medium-sized Enterprises Study. Retrieved from https://www.eesc.europa.eu/sites/default/files/files/qe-02-21-953-en-n.pdf.
]Search in Google Scholar
[
Giuggioli, G., Pellegrini, M.M. (2023). Artificial intelligence as an enabler for entrepreneurs: a systematic literature review and an agenda for future research. International Journal of Entrepreneurial Behavior & Research, Vol. 29 No. 4, 816-837.
]Search in Google Scholar
[
Intuit QuickBooks (2023). AI Survey: Small businesses are embracing artificial intelligence. Retrieved from https://quickbooks.intuit.com/r/small-business-data/ai-survey-2023/.
]Search in Google Scholar
[
Kraus, M., Feuerriegel, S., Oztekin, A. (2020). Deep learning in business analytics and operations research: models, applications and managerial implications. European Journal of Operational Research, Vol. 281 No. 3, 628-641.
]Search in Google Scholar
[
Letheren, K., Russell-Bennett, R., Whittaker, L. (2020). Black, white or grey magic? Our future with artificial intelligence. Journal of Marketing Management, 36(3–4), 216–232.
]Search in Google Scholar
[
Noor, F. (2020). AI in Photography: Scrutinizing Implementation of Super-Resolution Techniques in Photo-Editors. International Conference on Image and Vision Computing New Zealand. IVCNZ. Retrieved from https://ieeexplore.ieee.org/abstract/document/9290737?casa_token=_bF7r3Gs2R4AAAAA:szueIeZFcIrKYStmvRm5r4_ZiyzqJPMLSDf6Y8GqBEA3rPSwtDTrJyEDZa0P-TkuHII1-mZIsj2a7A.
]Search in Google Scholar
[
Ogrean, C., Herciu, M. (2021). Romania’s SMEs on the Way to EU’s Twin Transition to Digitalization and Sustainability. Studies in Business and Economics, no. 16(2)/2021, 282-295.
]Search in Google Scholar
[
Pulizzi, J., Barrett, N. (2009). Get Content, Get Customers. McGraw Hill, 2009.
]Search in Google Scholar
[
Rodgers, S. (2021). Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising. Journal of Advertising, 50(1), 1–10.
]Search in Google Scholar
[
Scuotto, V., Nicotra, M., Giudice, M., Krueger, N., Gregori, G.L (2021). A microfoundational perspective on SMEs’ growth in the digital transformation era. Journal of Business Research, Vol. 129, 382-392.
]Search in Google Scholar
[
Simonsen, H.K. (2022). AI Text Generators and Text Producers. International Conference on Advanced Learning Technologies (ICALT). Retrieved from https://ieeexplore.ieee.org/abstract/document/9853785/authors#authors.
]Search in Google Scholar
[
Somosi, Z. (2022). The Role of Artificial Intelligence in Content Creation and Checking Its Effectiveness in the Google Ads Advertising System. The Annals of the University of Oradea. Economic Sciences, 31(volume 31), 259–270.
]Search in Google Scholar
[
Spanos, M. (2021). Brand storytelling in the age of artificial intelligence. Journal of Brand Strategy, 10(1), 6–13.
]Search in Google Scholar
[
Statista (2024), Value added by small and medium-sized enterprises (SMEs) in Romania from 2008 to 2022, by size, Retrieved from https://www.statista.com/statistics/937786/value-added-by-smes-in-romania/.
]Search in Google Scholar