[
Alshawaaf, N., & Lee, S. H., (2021). Business model innovation through digitisation in social purpose organisations: A comparative analysis of Tate Modern and Pompidou Centre Nasser, Journal of Business Research, 125, 597-608.10.1016/j.jbusres.2020.02.045
]Search in Google Scholar
[
Benckendorff, P., Moscardo, G., & Pendergast, D. (2010), Tourism and Generation Y. Oxfordshire: CAB International.10.1079/9781845936013.0000
]Search in Google Scholar
[
Bogicevic, V., Liu, S. Q., Seo, S., Kandampully, J., & Rudd, N. A. (2021). Virtual reality is so cool! How technology innovativeness shapes consumerresponses to service preview modes, International Journal of Hospitality Management, 93, 102806, 1-10.10.1016/j.ijhm.2020.102806
]Search in Google Scholar
[
Carrozzino, M., & Bergamasco, M. (2010). Beyond virtual museums: Experiencing immersive virtual reality in real museums, Journal of Cultural Heritage, 11(4), 452-458.10.1016/j.culher.2010.04.001
]Search in Google Scholar
[
Furlow, N. E. (2011). “Find us on Facebook: how cause marketing has embraced social media”, Journal of Marketing Development and Competitiveness, 5(6), 61-64.
]Search in Google Scholar
[
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017). Managing Asian attractions, Generation Y and face, Journal of Hospitality and Tourism Management, 32, 35-44.10.1016/j.jhtm.2017.04.006
]Search in Google Scholar
[
Gorman, P., Nelson, T., & Glassman, A. (2004). The Millenial Generation: A Strategic Opportunity, Organizational Analysis, 12(3), 255-270.
]Search in Google Scholar
[
Hanzaee, K. H., & Aghasibeig, S. (2010). Iranian Generation Y female market segmentation, Journal of Islamic Marketing, 1(2), 165-176.10.1108/17590831011055897
]Search in Google Scholar
[
Howe, N., & Strauss, W. (2000). Millennials Rising. The Next Great Generation, New York, Vintage Books.
]Search in Google Scholar
[
Howe, N., & Strauss, W. (2007). The Next 20 Years: How Customer and Workforce Attitudes Will Evolve. Harvard Business Review (July-August 2007). Retrieved from https://hbr.org/2007/07/the-next-20-years-how-customer-and-workforce-attitudes-will-evolve.
]Search in Google Scholar
[
Hwang, J. & Griffiths, M. A. (2017). Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services, Journal of Consumer Marketing, 34(2), 132-146.10.1108/JCM-10-2015-1560
]Search in Google Scholar
[
Loureiro, S. M. C., Guerreiro, J., & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourismcontext: A text-mining approach, Tourism Management, 77, 104028, 1-21.10.1016/j.tourman.2019.104028
]Search in Google Scholar
[
Martin, C. A., & Turley, L. W. (2004). Malls and consumption motivation: An exploratory examination of older Generation Y consumers, International Journal of Retail & Distribution Management, 32(10), 464-475.10.1108/09590550410558608
]Search in Google Scholar
[
Mayring, P. (2000). Qualitative Content Analysis, Forum Qualitative Social Research, 1(2). Retrieved from https://www.qualitative-research.net/index.php/fqs/article/view/1089/2385.
]Search in Google Scholar
[
McLaughlin, C., McCauley, L. B., Prentice, G., Verner, E.-J., & Loane, S. (2020). Gender differences using online auctions within a generation Y sample: An application of the Theory of Planned Behaviour, Journal of Retailing and Consumer Services, 56, 102181, 1-13.10.1016/j.jretconser.2020.102181
]Search in Google Scholar
[
Minciu, R. (2004). Economia Turismului (2nded.), București, Editura Uranus.
]Search in Google Scholar
[
Ministerul Culturii (2021). Evaluări anuale pentru anul 2019. Retrieved from http://www.cultura.ro/rapoarte-de-activitate.
]Search in Google Scholar
[
Moore, M. (2012). Interactive media usage among millennial consumers, Journal of Consumer Marketing, 29(6), 436-444.10.1108/07363761211259241
]Search in Google Scholar
[
Noh, M., Runyan, R., & Mosier, J. (2014). Young consumers’ innovativeness and hedonic/utilitarian cool attitudes, International Journal of Retail & Distribution Management, 42(4), 267-280.10.1108/IJRDM-07-2012-0065
]Search in Google Scholar
[
Noh, S., & Tolbert, P. S. (2019). Organizational identities of U.S. art museums and audience reactions, Poetics, 72, 94-107.
]Search in Google Scholar
[
Nusair, K. K., Bilgihan, A., & Okumus, F. (2013). The role of online social network travel websites in creating social interaction for Gen Y travellers, International Journal of Tourism Research, 15(5), 458-472.10.1002/jtr.1889
]Search in Google Scholar
[
Prensky, M., (2001). Digital natives, digital immigrants. On the Horizon, 9(5), 1-6.10.1108/10748120110424816
]Search in Google Scholar
[
Purani, K., Kumar, D. S., & Sahadev, S. (2019). e-Loyalty among millennials: Personal characteristics and social influences, Journal of Retailing and Consumer Services, 48, 215-223.10.1016/j.jretconser.2019.02.006
]Search in Google Scholar
[
Selwyn, N., (2009). The digital native: myth and reality, Aslib Proceedings: New Information Perspectives, 61(4), 364-379.
]Search in Google Scholar
[
Swinarski, M., Parente, D., &Noce, K. (2010). A study of gender differences with respect to internet socialization of adolescents, Journal of Business & Economics Research, 8(6), 23-30.10.19030/jber.v8i6.730
]Search in Google Scholar
[
Styliani, S., Fotis, L., Kostas, K., & Petros, P. (2009). Virtual museums, a survey and some issues for consideration, Journal of Cultural Heritage, 10, 520-528.10.1016/j.culher.2009.03.003
]Search in Google Scholar
[
Sugandini, D., Feriyanto, N., Yuliansyah, Y., Sukwadi, R., & Uii, M. (2018). Web quality, satisfaction, trust and its effects on government website loyalty, International Journal for Quality Research, 12(4), 885-904.
]Search in Google Scholar
[
Tim, Y., Ouyang, T., & Zeng, D. (2020). Back to the future: Actualizing technology affordances to transform Emperor Qin’s terracotta warriors Museum, Information & Management, 57, 103271, 1-13.10.1016/j.im.2020.103271
]Search in Google Scholar
[
Valentine, D. B., & Powers, T. L. (2013). Generation Y values and lifestyle segments, Journal of Consumer Marketing, 30(7), 597-606.10.1108/JCM-07-2013-0650
]Search in Google Scholar
[
Viswanathan, V., & Jain, V. (2013). A dual-system approach to understanding “generation Y” decision making, Journal of Consumer Marketing, 30(6), 484-492.10.1108/JCM-07-2013-0649
]Search in Google Scholar
