[
Brandwatch (2018a). Facebook statistics. Available at https://www.brandwatchis.com/blog/47-facebook-statistics/, Accessed date: September 2018.
]Search in Google Scholar
[
Brandwatch (2018b). Social media statistics. Available at https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/, Accessed date: September 2018.
]Search in Google Scholar
[
Costa, C., & Santos, M. Y. (2017). The data scientist profile and its representativeness in the awEuropean e-Competence framework and the skills framework for the information age. International Journal of Information Management, 37(6), 726–734.10.1016/j.ijinfomgt.2017.07.010
]Search in Google Scholar
[
DiStaso, M. W., & Bortree, D. (2014). Ethical practice of social media in public relations, Taylor and Francis10.4324/9781315852171
]Search in Google Scholar
[
Esteban, L.; Hernández, J.M. (2017). Direct advertising and opt-in provisions: Policy and market implications. Information Economics and Policy, 39, 15-25.10.1016/j.infoecopol.2017.01.001
]Search in Google Scholar
[
Estrada-Jimenez, J.; Parra-Arnau, J.; Rodríguez-Hoyos, A.; Fornec, J. (2017). Online advertising: Analysis of privacy threats and protection approaches. Computer Communications, 100, 32-51, http://dx.doi.org/10.1016/j.comcom.2016.12.016.10.1016/j.comcom.2016.12.016
]Search in Google Scholar
[
European Commission (2019). The EU Internet Handbook - Cookies, retrieved from: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm, accessed: 27.01.2019.
]Search in Google Scholar
[
Gandomi, A.; Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics, International Journal of Information Management, 35(2), 137-144.10.1016/j.ijinfomgt.2014.10.007
]Search in Google Scholar
[
Google MyActivity (2020). View & control activity in your account, retrieved from: https://support.google.com/accounts/answer/7028918?visit_id=637170968381665498-3490740214&p=my_activity&hl=en&rd=1, accessed on: 12.02.2020.
]Search in Google Scholar
[
Google Toolbar (2020): Take the best of Google everywhere on the web, retrieved from: https://www.google.com/intl/en/toolbar/ie/index.html, accessed on: 12.02.2020
]Search in Google Scholar
[
Granville, K. (2018). Facebook and Cambridge Analytica: What You Need to Know as Fallout Widens, The New York Times, retrieved from: https://www.nytimes.com/2018/03/19/technology/facebook-cambridge-analytica-explained.html, accessed on: 12.02.2020.
]Search in Google Scholar
[
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.10.1016/j.bushor.2011.01.005
]Search in Google Scholar
[
Larson, D.; Chang, V. (2016). A review and future direction of agile, business intelligence, analytics and data science. International Journal of Information Management, 36(5), 700-71010.1016/j.ijinfomgt.2016.04.013
]Search in Google Scholar
[
Lloyd, I. (2018). From ugly duckling to Swan. The rise of data protection and its limits, Computer Law & Security Review, 34(4), 779-783.10.1016/j.clsr.2018.05.007
]Search in Google Scholar
[
Mander, J. (2015). Half of Instagrammers follow brands. Available at https://blog.globalwebindex.net/chart-of-the-day/half-of-instagrammers-follow-brands/, Accessed date: 30 September 2017.
]Search in Google Scholar
[
Mangold, W.G.; Faulds, D.J. 2009. Social media: the new hybrid element of the promotion mix. Bussines Horizons, 52, 357–365.
]Search in Google Scholar
[
Marvin, G. 2013. Consumers now notice retargeted ads, retrieved from: Tech. rep. http://marketingland.com/3-out-4-consumers-notice-retargeted-ads-67813, accessed on: 12.08.2015.
]Search in Google Scholar
[
Paniagua, J., Korzynski, P., & Mas-Tur, A. (2017). Crossing borders with social media: Online social networks and FDI. European Management Journal, 35(3), 314-326.10.1016/j.emj.2016.09.002
]Search in Google Scholar
[
Pelau, C.; Acatrinei, C. 2019. The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society, Energies, 12(8), Article 1428, https://doi.org/10.3390/en12081428.10.3390/en12081428
]Search in Google Scholar
[
Pelau, C.; Stanescu, M.; Serban, D. 2019. Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks, Proceedings of the 13th International Conference of Business Excellence (ICBE), 1070-1078.
]Search in Google Scholar
[
Pop, N.Al. (2018), Quo Vadis Romanian Marketing: The Future and Contribution of the Romanian Community, in: Vaduva S.; Wilt, R.; Fotea, I.; Vaduva L.P. (2018): Civil Society: The Engine for Economic and Social Well-Being, Springer.10.1007/978-3-319-89872-8_9
]Search in Google Scholar
[
Pop, N.Al.; Pelau, C. (2017). Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis, Amfiteatru Economic, 19(44), 28-40.
]Search in Google Scholar
[
Sabate, F., Berbegal-Mirabent, J., Canabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001-1011.10.1016/j.emj.2014.05.001
]Search in Google Scholar
[
Saboo, A. R., Kumar, V., & Ramani, G. (2016). Evaluating the impact of social media activities on human brand sales. International Journal of Research in Marketing, 33, 524–541.10.1016/j.ijresmar.2015.02.007
]Search in Google Scholar
[
Sanchez, D.; Viejo, A. (2018). Privacy-preserving and advertising-friendly web surfing, Computer Communications, 130, 113-123.10.1016/j.comcom.2018.09.002
]Search in Google Scholar
[
Wagner, T. F., Baccarella, C. V., & Voigt, K.-I. (2017). Framing social media communication: Investigating the effects of brand post appeals on user interaction. European Management Journal, 35(5), 606-616.10.1016/j.emj.2017.05.002
]Search in Google Scholar
[
Zhang, J., & Mao, E. (2016). From online motivations to ad clicks and to behavioral intentions: An empirical study of consumer response to social media advertising. Psychology and Marketing, 33(3), 155–164.10.1002/mar.20862
]Search in Google Scholar