[
Adelson, J. L., & McCoach, D. B. (2010). Measuring the mathematical attitudes of elementary students: The effects of a 4-point or 5-point Likert-type scale. Educational and Psychological Measurement, 70(5), 796–807. https://doi.org/10.1177/0013164410366694.
]Search in Google Scholar
[
Alemi, F., Circella, G., Handy, S., & Mokhtarian, P. (2018). What influences travellers to use uber? exploring the factors affecting the adoption of on-demand ride services in California. Travel Behaviour and Society, 13, 88–104. https://doi.org/10.1016/j.tbs.2018.06.002.
]Search in Google Scholar
[
Aljukhadar, M., & Senecal, S. (2011). Segmenting the online consumer market. Marketing Intelligence & Planning, 29(4), 421–435. https://doi.org/10.1108/02634501111138572.
]Search in Google Scholar
[
Angelovska, J., Čeh Časni, A., & i Lutz, C. (2020). TURNING CONSUMERS INTO PROVIDERS IN THE SHARING ECONOMY: EXPLORING THE IMPACT OF DEMOGRAPHICS AND MOTIVES. Ekonomska misao i praksa, 29 (1), 79-100. Retrieved from: https://hrcak.srce.hr/239585.
]Search in Google Scholar
[
Bäro, A., Toepler, F., Meynhardt, T., & Velamuri, V. K. (2022). Participating in the sharing economy: The role of individual characteristics. Managerial and Decision Economics, 43(8), 3715–3735. https://doi.org/10.1002/mde.3624.
]Search in Google Scholar
[
Bellotti, V., Ambard, A., Turner, D., Gossmann, C., Demkova, K., & Carroll, J. M. (2015). A muddle of models of motivation for using peer-to-peer economy systems. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. https://doi.org/10.1145/2702123.2702272.
]Search in Google Scholar
[
Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and Resources & capabilities of actors. Journal of Business Research, 79, 219–227. https://doi.org/10.1016/j.jbusres.2017.05.004.
]Search in Google Scholar
[
Böcker, L., & Meelen, T. (2017). Sharing for people, planet or profit? analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions, 23, 28–39. https://doi.org/10.1016/j.eist.2016.09.004.
]Search in Google Scholar
[
Bucher, E., Fieseler, C., & Lutz, C. (2016). What’s mine is yours (for a nominal fee) – exploring the spectrum of utilitarian to altruistic motives for internet-mediated sharing. Computers in Human Behaviour, 62, 316–326. https://doi.org/10.1016/j.chb.2016.04.002.
]Search in Google Scholar
[
Census 2021. Obyvatelstvo | Sčítání 2021. Retrieved May 2, 2023, from https://vdb.czso.cz/vdbvo2/faces/cs/index.jsf?page=statistiky&katalog=33495#katalog=33495.
]Search in Google Scholar
[
Dimock, M. (2022). Defining generations: Where millennials end and generation Z begins. Pew Research Center. Retrieved March 14, 2023, from https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/.
]Search in Google Scholar
[
Eastman, J. K., & Liu, J. (2012). The impact of generational cohorts on status consumption: An exploratory look at generational cohort and demographics on status consumption. Journal of Consumer Marketing, 29(2), 93–102. https://doi.org/10.1108/07363761211206348.
]Search in Google Scholar
[
Fang, Y.-H., & Li, C.-Y. (2022). Does the sharing economy change conventional consumption modes? International Journal of Information Management, 67, 102552. https://doi.org/10.1016/j.ijinfomgt.2022.102552.
]Search in Google Scholar
[
Fukuda, K. (2009). A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing. Marketing Letters, 21(1), 53–64. https://doi.org/10.1007/s11002-009-9077-2.
]Search in Google Scholar
[
Garbarski, L. (2014). Creating Value for the Organization through Marketing. Central European Management Journal, 22(4), 60-69. https://doi.org/10.7206/mba.ce.2084-3356.119.
]Search in Google Scholar
[
Gazzola, P., Vătămănescu, E.-M., Andrei, A. G., & Marrapodi, C. (2018). Users’ motivations to participate in the sharing economy: Moving from profits toward Sustainable Development. Corporate Social Responsibility and Environmental Management, 26(4), 741–751. https://doi.org/10.1002/csr.1715.
]Search in Google Scholar
[
Guyader, H., Olsson, L. E., & Friman, M. (2023). Sharing economy platforms as mainstream: Balancing pro-social and economic tensions. Total Quality Management & Business Excellence, 1–20. https://doi.org/10.1080/14783363.2022.2159366.
]Search in Google Scholar
[
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning, 46(1-2), 1–12. https://doi.org/10.1016/j.lrp.2013.01.001.
]Search in Google Scholar
[
Hamari, J., Sjöklint, M., & Ukkonen, A. (2015). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059. https://doi.org/10.1002/asi.23552.
]Search in Google Scholar
[
Chaney, D., Touzani, M., & Ben Slimane, K. (2017). Marketing to the (new) generations: Summary and Perspectives. Journal of Strategic Marketing, 25(3), 179–189. https://doi.org/10.1080/0965254x.2017.1291173.
]Search in Google Scholar
[
Jelinkova, M., Tetrevova, L., Vavra, J., & Munzarova, S. (2021). The sharing economy in the context of Sustainable Development and Social Responsibility: The example of the Czech Republic. Sustainability, 13(17), 9886. https://doi.org/10.3390/su13179886.
]Search in Google Scholar
[
Johnson, T. P. (2014). Snowball sampling: Introduction. Wiley StatsRef: Statistics Reference Online. https://doi.org/10.1002/9781118445112.stat05720.
]Search in Google Scholar
[
Khare, A., Khare, A., & Singh, S. (2012). Attracting shoppers to shop online—challenges and opportunities for the Indian retail sector. Journal of Internet Commerce, 11(2), 161–185. https://doi.org/10.1080/15332861.2012.689570.
]Search in Google Scholar
[
Kirchherr, J., & Charles, K. (2018). Enhancing the sample diversity of Snowball Samples: Recommendations from a research project on anti-dam movements in Southeast Asia. PLOS ONE, 13(8). https://doi.org/10.1371/journal.pone.0201710.
]Search in Google Scholar
[
Kotler, P., & Armstrong, G. M. (2010). 2. Pearson Education India.
]Search in Google Scholar
[
Lakens, D. (2013). Calculating and reporting effect sizes to facilitate cumulative science: A practical primer for T-tests and ANOVAS. Frontiers in Psychology, 4. https://doi.org/10.3389/fpsyg.2013.00863.
]Search in Google Scholar
[
Lazakidou, A., Ilioudi, S., & Siassiakos, K. (2008). Electronic customer relationship management applications and consumer trust in e-commerce. International Journal of Electronic Customer Relationship Management, 2(3), 262. https://doi.org/10.1504/ijecrm.2008.020411.
]Search in Google Scholar
[
Lee, S., Lee, W. J., & Yoo, K.-H. (2019). Millennial ride-share passengers’ pro-sustainable behaviours: Norm Activation Perspective. Asia Pacific Journal of Tourism Research, 25(1), 15–26. https://doi.org/10.1080/10941665.2019.1578811.
]Search in Google Scholar
[
López-Martín, E., & Ardura-Martínez, D. (2023) The effect size in scientific publication. Educación XX1, 26(1), 9-17. https://doi.org/10.5944/educxx1.36276.
]Search in Google Scholar
[
Lucian, R. (2016). Rethinking the use of Likert scale: tradition or technical choice? Brazilian Journal of Marketing, Opinion, and Media Research, 9(1), 11–26.
]Search in Google Scholar
[
Mahadevan, R. (2018). Examination of motivations and attitudes of peer-to-peer users in the accommodation sharing economy. Journal of Hospitality Marketing & Management, 27(6), 679–692. https://doi.org/10.1080/19368623.2018.1431994.
]Search in Google Scholar
[
Mangiafico, S. S. (2016). Summary and Analysis of Extension Program Evaluation in R, version 1.20.01, retrieved from https://rcompanion.org/, last access June 21, 2023.
]Search in Google Scholar
[
Mannheim, K. (1952). The sociological problem of generations. Essays on the Sociology of Knowledge, 306, 163-195.
]Search in Google Scholar
[
Martínez-González, J. A., Parra-López, E., & Barrientos--Báez, A. (2021). Young consumers’ intention to participate in The sharing economy: An integrated model. Sustainability, 13(1), 430. https://doi.org/10.3390/su13010430.
]Search in Google Scholar
[
Mazurek, S. (2020). The Professionalization of Crowd-sourcing: A Process Transforming Shared Economy. Transformations in Business & Economics, 19, 429–447.
]Search in Google Scholar
[
Ministry of the Interior of the Czech Republic. Informativní počty obyvatel v obcích - Ministry of the Interior of the Czech Republic. Retrieved August 2, 2023, from https://www.mvcr.cz/clanek/informativni-pocty-obyvatel-v-obcich.aspx.
]Search in Google Scholar
[
Moeller, S., & Wittkowski, K. (2010). The burdens of ownership: Reasons for preferring renting. Managing Service Quality: An International Journal, 20(2), 176–191. https://doi.org/10.1108/09604521011027598.
]Search in Google Scholar
[
Molek, N., Markič, M., Janežič, D., Lužar, M., & Brcar, F. (2023). Leadership Styles and Generational Differences in Manufacturing and Service Organizations. Organizacija,56(3) 221-232. https://doi.org/10.2478/orga-2023-0015.
]Search in Google Scholar
[
Nadler, J. T., Weston, R., & Voyles, E. C. (2015). Stuck in the Middle: The Use and Interpretation of Mid‐Points in Items on Questionnaires. The Journal of General Psychology, 142(2), 71–89. https://doi.org/10.1080/00221309.2014.994590.
]Search in Google Scholar
[
Parameswaran, M., & Whinston, A. B. (2007). Social Computing: An Overview. Communications of the Association for Information Systems, 19(37) https://doi.org/10.17705/1CAIS.01937
]Search in Google Scholar
[
Pham, H.T., Hoang, K.T., Nguyen, T.T., Do, P., & Mar, M.T. (2021). Sharing Economy: Generation Z’s Intention Toward Online Fashion Rental in Vietnam. Journal of Asian Finance, Economics and Business, 8, 997-1007. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.0997.
]Search in Google Scholar
[
Prothero, A., Dobscha, S., Freund, J., Kilbourne, W. E., Luchs, M. G., Ozanne, L. K., & Thøgersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31–38. https://doi.org/10.1509/jppm.30.1.31.
]Search in Google Scholar
[
Ranzini, G., Newlands, G., Anselmi, G., Andreotti, A., Eichhorn, T., Etter, M., Hoffmann, C. P., JJrss, S., & Lutz, C. (2017). Millennials and the sharing economy: European perspectives. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3061704.
]Search in Google Scholar
[
Richardson, J. T. E. (2011). Eta squared and partial eta squared as measures of effect size in educational research. Educational Research Review, 6(2), 135-147. https://doi.org/10.1016/j.edurev.2010.12.001.
]Search in Google Scholar
[
Rossmannek, O., & Chen, M. (2023). Why people use The sharing economy: A meta-analysis. Journal of Cleaner Production, 387, 135824. https://doi.org/10.1016/j.jclepro.2022.135824.
]Search in Google Scholar
[
Sahelices-Pinto, C., Lanero-Carrizo, A., & Vázquez-Burguete, J. L. (2020). Self‐determination, clean conscience, or social pressure? underlying motivations for organic food consumption among young millennials. Journal of Consumer Behaviour, 20(2), 449–459. https://doi.org/10.1002/cb.1875.
]Search in Google Scholar
[
Schewe, C. D., & Meredith, G. (2004). Segmenting global markets by generational cohorts: determining motivations by age. Journal of Consumer Behaviour, 4, 51–63. https://doi.org/10.1002/cb.157.
]Search in Google Scholar
[
Sturgis, P., Roberts, C., & Smith, P. (2012). Middle alternatives revisited. Sociological Methods & Research, 43(1), 15–38. https://doi.org/10.1177/0049124112452527.
]Search in Google Scholar
[
Tu, Y.-T., Aljumah, A. I., Van Nguyen, S., Cheng, C.-F., Tai, T. D., & Qiu, R. (2023). Achieving Sustainable Development Goals through a sharing economy: Empirical evidence from developing economies. Journal of Innovation & Knowledge, 8(1), 100299. https://doi.org/10.1016/j.jik.2022.100299.
]Search in Google Scholar
[
Yang, S., & Ahn, S. (2016). Impact of motivation in the sharing economy and perceived security in attitude and loyalty toward Airbnb. Advanced Science and Technology Letters. https://doi.org/10.14257/astl.2016.129.36
]Search in Google Scholar
[
Yusoff, M. S., Arifin W. N., & Hadie S. N. H. (2021). ABC of questionnaire development and validation for survey research. Education in Medicine Journal, 13(1), 97–108. https://doi.org/10.21315/eimj2021.13.1.10.
]Search in Google Scholar
[
Zhu, G., So, K. K., & Hudson, S. (2017). Inside the sharing economy. International Journal of Contemporary Hospitality Management, 29(9), 2218–2239. https://doi.org/10.1108/ijchm-09-2016-0496.
]Search in Google Scholar
