2016 | Peripheral activity Catch-up and time shifting | Linear channels and the promotional use of social media | – |
Resistance strategy Public service identity and the content strategy |
2019 | Attracting and retaining young audiences | Linear channels and the BVoD as a new channel |
Danish language television: fiction, reality, human interest documentaries |
The 52-weeks-strategy Mimicry strategy Differentiation strategy Public service identity and the content strategy Resistance strategy |
2022 | A “front door” to all TV 2's content and a platform service for the mainstream | Synergy between on-demand and linear viewing of bull's-eye content |
Danish language television: fiction, reality, human interest documentaries, lifestyle, quiz and game shows, news, and sports |
The 365-strategy “Strategy 2025 – Play for all” Public service identity and the content strategy Differentiation strategy Mimicry strategy Resistance strategy |