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“Media Micro-Generations”: How New Technologies Change Our Media Morality

Stina Bengtsson
Stina Bengtsson
 und 
Bengt Johansson
Bengt Johansson
   | 31. Dez. 2018
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Online veröffentlicht: 31. Dez. 2018
Seitenbereich: 95 - 110
DOI: https://doi.org/10.2478/nor-2018-0014
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© 2018 Stina Bengtsson et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Digital media morality by age groups (mean score)Comments: The dependent variable is a composite index of seven questions regarding different aspects of media morality and digital media use. The items were posed as proposals, where the respondents were requested to agree or disagree with four alternatives (1=agree totally, 2=partly, 3=hardly, 4=not at all). Thus, higher scores indicate more disapproving attitudes than lower scores. Age was measured by using the year of birth that the respondent provided, and missing data were completed by information from the register data in the sample frame. The independent variable was merged into groups of five-year intervals.Source: The National SOM-Survey 2014.
Digital media morality by age groups (mean score)Comments: The dependent variable is a composite index of seven questions regarding different aspects of media morality and digital media use. The items were posed as proposals, where the respondents were requested to agree or disagree with four alternatives (1=agree totally, 2=partly, 3=hardly, 4=not at all). Thus, higher scores indicate more disapproving attitudes than lower scores. Age was measured by using the year of birth that the respondent provided, and missing data were completed by information from the register data in the sample frame. The independent variable was merged into groups of five-year intervals.Source: The National SOM-Survey 2014.

Figure 2

Media morality related to age cohorts. Share of respondents who disagree (per cent)Comments: The independent variable is the year when members of the age cohort entered their formative years (i.e. reached the age of 15). The wording of the questions for the dependent variables was: “To what extent would you consider the following behaviour to be acceptable:” “To tag or check in other persons on social media without permission”; “to talk about your private life on the mobile phone so that other people can hear you” and “to improve pictures of yourself before posting them on social media”. The items were posed as proposals, where the respondents were requested to agree or disagree with four alternatives (agree totally=1, partly=2, hardly=3, not at all=4). In the analysis, the four alternatives were merged into two categories (agree/disagree).Source: The National SOM-Survey 2014.
Media morality related to age cohorts. Share of respondents who disagree (per cent)Comments: The independent variable is the year when members of the age cohort entered their formative years (i.e. reached the age of 15). The wording of the questions for the dependent variables was: “To what extent would you consider the following behaviour to be acceptable:” “To tag or check in other persons on social media without permission”; “to talk about your private life on the mobile phone so that other people can hear you” and “to improve pictures of yourself before posting them on social media”. The items were posed as proposals, where the respondents were requested to agree or disagree with four alternatives (agree totally=1, partly=2, hardly=3, not at all=4). In the analysis, the four alternatives were merged into two categories (agree/disagree).Source: The National SOM-Survey 2014.

Mobile phone accessibility in household (per cent)

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Yes 36 46 57 65 76 74 79 89 90 85 94
No 64 54 43 35 24 26 21 11 10 15 6
Sum 100 100 100 100 100 100 100 100 100 100 100
N 1,756 1,752 1,719 3,536 3,426 3,462 3,527 3,553 3,618 3,562 3,464

Computer accessibility in household (per cent)

1986 1987 1988 1989 1990 1991 1992 1993 1994
Yes 7 9 14 13 15 15 14 20 23
No 93 91 86 87 85 85 86 80 77
Sum 100 100 100 100 100 100 100 100 100
N 1,591 1,640 1,619 1,568 1,486 1,526 1,838 1,847 1,696

Social media use on the mobile phone (per cent)

Entering formative years <4 times each day >4 times each day Sum N
2010–2013 74 26 100 57
2005–2009 68 32 100 89
2000–2004 46 54 100 94
1995–1999 53 47 100 113
1990–1994 46 54 100 111
1985–1989 29 71 100 122
1980–1984 31 69 100 143
1975–1979 15 85 100 143
1970–1974 7 93 100 140
1965–1969 7 93 100 166
1960–1964 6 94 100 220
1955–1959 2 98 100 146
1950–1954 0 100 100 97
1945–1949 0 100 100 64
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2001-5119
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Englisch
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