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The delay economy of “continuity” and the emerging impatience culture of the digital era

Hanne Bruun
Hanne Bruun
   | 26. Juni 2019
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Online veröffentlicht: 26. Juni 2019
Seitenbereich: 85 - 101
DOI: https://doi.org/10.2478/njms-2019-0006
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© 2019 Bruun, H., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Figure 1

Broadcast hour TV3, 8-9 pm
Broadcast hour TV3, 8-9 pm

Two television paradigms

Television paradigm Linear Non-linear
1: Place of Consumption and device Central locality and the TV set Multiple localities and digital devices
2: Viewer access Time-structured access to content On-demand access to content
3: Communication mode One way Interactivity
4: Textual characteristics: distribution Schedules and content mirroring and structuring the temporal structures of the everyday life of an audience Spatial structures and files
5: Textual characteristics: content Temporal standardisation of content to fit distribution structures No fixed temporal logics

Promotional interstitials

Promotional interstitial, 7-12 pm, DR1 TV 2 TV3 Kanal 5
8-14 February 2016: PS PS/COM COM COM
Number of *‘Crossroads’ to one immediate content alternative on a linear channel 9 5 4 4
Number of *‘Roundabouts’ to two or more immediate content alternatives on linear channels 13 0 0 0
Number of interstitials promoting future content on the main linear channel 129 223 238 336
Number of interstitials promoting future content on other linear channels in the portfolio 54 18 41 87
Number of interstitials promoting the streaming services (label on-screen and/or channel voice directing the viewer towards the streaming service’s content) 1 (part of the tax: DRTV) 15 (**SVOD: TV 2Play) 121 (**AVOD: ViaFree) 9 (SVOD: TV3Play/Via Play) 126 (AVOD/SVOD: DPlay)
Number of interstitials promoting the website 1 6 0 0
Number of interstitials promoting an App. 8 6 0 0
Number of interstitials promoting content on social media (label on screen) 0 1 (Facebook) 0 61 (Twitter # for the same programme)

Number of commercial breaks and sponsorship announcements

Number of commercial breaks and sponsorship announcements, 7-12 pm, 8-14 February 2016 TV 2 PS/COM TV3 COM Kanal 5 COM
Commercial breaks 54 69 69
Sponsorship announcements 69 555 501

Waiting time

Main channel Public Service (PS) – Commercial (COM) DR1 PS TV 2 PS/COM TV3 COM Kanal 5 COM
Number of intermissions 7-12 pm, 8-14 February 2016 37 61 231 242
Total broadcast time for intermissions in minutes 82 min. 370 min. 579 min. 582 min.
Per cent of broadcast time 3% 15% 23% 23%
Average broadcast time of intermissions in minutes 2.2 min. 6.1 min. 2.5 min. 2.4 min.
Length of intermissions in minutes 1-4 min. 1-9 min. 1-7 min. 1-8 min.
eISSN:
2003-184X
Sprache:
Englisch
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Volume Open
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