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The Next Age of Retailing: Learning from Influencers’ Strategies

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19. Apr. 2025

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Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/10.1016/i.bushor.2020.03.003 Campbell C. Farrell J. R. ( 2020 ). More than meets the eye: The functional components underlying influencer marketing . Business Horizons , 63 ( 4 ), 469 - 479 . https://doi.org/10.1016/i.bushor.2020.03.003 Search in Google Scholar

Rosengren, S., Campbell, C., & Farrell, J. R. (2024). Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance. Journal of Retailing and Consumer Services, 79, 103857. https://doi.org/1ø.1ø16/i.jretconser.2ø24.103857 Rosengren S. Campbell C. Farrell J. R. ( 2024 ). Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance . Journal of Retailing and Consumer Services , 79 , 103857 . https://doi.org/1ø.1ø16/i.jretconser.2ø24.103857 Search in Google Scholar