Online veröffentlicht: 22. Okt. 2021
Seitenbereich: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2021-0011
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© 2021 Daniel Korschun, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Daniel Korschun
Associate Professor and Marketing Department Head,
Drexel University; Philadelphia