[
Abdeldjebar, S., & Hadji, K. (2016). The Reality of the Algerian Traditional Industry between the Marketing Short-Sightedness and the Challenges of Competition. Al-Riyada for Business Economics, 2(1), 41–59. Retrieved from https://www.asjp.cerist.dz/en/article/67926
]Search in Google Scholar
[
Abhijitkaziblog. (2016, November 13). Social Media Marketing in the Indian Handicraft Industry. Presper Technological Services. Retrieved from https://ptsmiceandmedia.wordpress.com/2016/11/13/social-media-marketing-in-the-indian-handicraft-industry/
]Search in Google Scholar
[
Alghamdi, E., & Reilly, D. (2013). Social Media Based Business in Saudi Arabia. In: Dalhousie Computer Science In-House Conference. Halifax, Canada. 1–3. Retrieved from https://projects.cs.dal.ca/dcsi/DCSI2013/proceedings/files/paper10.pdf
]Search in Google Scholar
[
Appel, G., Grewal, L., Hadi, R. et al. (2020). The Future of Social Media in Marketing. Journal of the Academy of Marketing Science, 48, 79–95. DOI: https://doi.org/10.1007/s11747-019-00695-1
]Search in Google Scholar
[
Barefoot, D., & Sabo, J. (2010). Friends with Benefits: A Social Media Marketing Handbook. No Starch Press. Retrieved from https://2u.pw/fMua3
]Search in Google Scholar
[
Guettafi S., & Chaa, A. (2018). Electronic Marketing to Solve Marketing Problems in Traditional and Handicraft Industries in Algeria. Revue Etudes en Economie et Commerce et Finance, 7(1), 85–104. Retrieved from https://www.asjp.cerist.dz/en/article/69237
]Search in Google Scholar
[
Charchafa, I., & Bouchareb, N. (2020). Marketing in Algerian Traditional and Handicraft Industries through Social Media: Empirical Study. The First Virtual International Scientific Conference “Scientific Research Challenges, Difficulties and Circumstances”, Iraq.
]Search in Google Scholar
[
Chi, H. (2011). Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan. Journal of Interactive Advertising, 12(1), 44–61. DOI: https://doi.org/10.1080/15252019.2011.10722190
]Search in Google Scholar
[
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L. et al. (2021). Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions. International Journal of Information Management, 59, 102168. Retrieved from https://doi.org/10.1016/j.ijinfomgt.2020.102168
]Search in Google Scholar
[
Guha, S., Mandal, A., & Kujur, F. (2021). The Social Media Marketing Strategies and its Implementation in Promoting Handicrafts Products: A Study with Special Reference to Eastern India. Journal of Research in Marketing and Entrepreneurship, 23(2), 339–364. Retrieved from https://doi.org/10.1108/jrme-07-2020-0097
]Search in Google Scholar
[
Kazungu, I., Matto, G., & Massawe, H. (2017). Social Media and Performance of Micro Enterprises in Moshi Tanzania. International Journal of Academic Research in Business & Social Sciences, 7(5), 144–157. Retrieved from https://doi.org/10.6007/ijarbss/v7-i5/2883
]Search in Google Scholar
[
Kumar, D., & Pv, R. (2013). A New Strategic Approach for Marketing of Handicraft Products. International Journal of Applied Services Marketing Perspectives, 2(3), 540–543. Retrieved from https://2u.pw/4Qsas
]Search in Google Scholar
[
Makhitha, K. (2016). Risks of Using Social Media as a Marketing Tool for Small Producers in a Developing Country. Risk Governance and Control: Financial Markets & Institutions, 6(3-4), 369–374. Retrieved from https://doi.org/10.22495/rcgv6i4c3art1
]Search in Google Scholar
[
Rahadi, D. R., & Abdillah, L. A. (2013). The Utilization of Social Networking as Promotion Media (Case Study: Handicraft Business in Palembang). Cornell University. DOI: https://doi.org/10.48550/arXiv.1312.3532
]Search in Google Scholar
[
Secrétariat Général du Gouvernement (1996). Ordonnance n° 96-01 du 10 Janvier 1996 Fixant les Règles Régissant l’Artisanat et les Métiers. Journal Officiel, 35(3), 3–9. Retrieved from https://www.joradp.dz/ftp/jo-francais/1996/f1996003.pdf?znjo=03
]Search in Google Scholar
[
Statista. (2025, March 28). Leading Social Media Platforms Used by Marketers Worldwide as of January 2024. Retrieved from https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
]Search in Google Scholar
[
Vaculčikova, Z., Tučkova, Z., & Nguyen, X. T. (2020). Digital Marketing Access as a Source of Competitiveness in Traditional Vietnamese Handicraft Villages. Innovative Marketing, 16(1), 1–10. DOI: https://doi.org/10.21511/im.16(1).2020.01
]Search in Google Scholar
[
Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. O’Reilly Media, Inc. Retrieved from https://2u.pw/A5lY1
]Search in Google Scholar
[
Weinberg, B. D., & Pehlivan, E. (2011). Social Spending: Managing the Social Media Mix. Business Horizons, 54(3), 275–282. Retrieved from https://doi.org/10.1016/j.bushor.2011.01.008
]Search in Google Scholar
[
William Jalil, S., Haris, N., Putit, L., & Awang Shuib, A. (2022). An Exploration into the Drivers of Social Media Usage Among MSME Handicraft Entrepreneurs. Journal of International Business, Economics and Entrepreneurship, 7(1), 53–60. Retrieved from https://doi.org/10.24191/jibe.v7i1.18667
]Search in Google Scholar
[
Yuen, T. M., & Baskaran, S. (2023). Going Digital for SMES: Adapting Business Model and Seizing Opportunities to Achieve Sustainable Business Performance. International Journal of Academic Research in Business & Social Sciences, 13(2), 437–449. Retrieved from https://doi.org/10.6007/ijarbss/v13-i2/16370
]Search in Google Scholar
