1. bookVolumen 65 (2019): Heft 3 (September 2019)
22 Feb 2015
4 Hefte pro Jahr
Uneingeschränkter Zugang

The Structure of Design Orientation and its Relationship with Market Orientation

Online veröffentlicht: 04 Oct 2019
Volumen & Heft: Volumen 65 (2019) - Heft 3 (September 2019)
Seitenbereich: 50 - 62
Eingereicht: 01 Jun 2019
Akzeptiert: 01 Aug 2019
22 Feb 2015
4 Hefte pro Jahr

Atuahene-Gima, K., Slater, S. F., & Olson, E. M. (2005). The contingent value of responsive and proactive market orientations for new product program performance. The Journal of Product Innovation Management, 22(6), 464–482. https://doi.org/10.1111/j.1540-5885.2005.00144.x10.1111/j.1540-5885.2005.00144.xDOI öffnenSearch in Google Scholar

Bagozzi, R. P. (2012). The evolution of marketing thought: From economic to social exchange and beyond. In P. Maclaran, M. Saren, B. Stern, & M. Tadajewski (Eds.), The SAGE handbook of marketing theory (pp. 245-262). London, England: Sage.Search in Google Scholar

Best, K. (2006). Design management: Managing design strategy, process and implementation. Worthing, Sussex, Ava Academia.Search in Google Scholar

Black, C. D., & Baker, M. (1987). Success through design. Design Studies, 8(4), 207-216. https://doi.org/10.1016/0142-694X(87)90017-210.1016/0142-694X(87)90017-2DOI öffnenSearch in Google Scholar

Blaich, R., & Blaich, J. (1993). Product design and corporate strategy – Managing the connection for competitive advantage. New York, NY: McGraw Hill.Search in Google Scholar

Bloch, P. H., Brunel, F. F., & Arnold, T. J. (2003). Individual differences in the centrality of visual product aesthetics: Concept and measurement. Journal of Consumer Research, 29(4), 551-565. https://doi.org/10.1086/34625010.1086/346250DOI öffnenSearch in Google Scholar

Bodlaj, M. (2010). The impact of a responsive and proactive market orientation on innovation and business performance. Economic and Business Review, 12(4), 241–261.10.15458/2335-4216.1255Search in Google Scholar

Borja de Mozota, B. (2003a). Design management: Using design to build brand value and corporate innovation. New York, NY: DMI/Allworth Press.Search in Google Scholar

Borja de Mozota, B. (2003b). Design and competitive edge: A model for design management excellence in European SMEs. Design Management Journal Academic Review, 2(1), 88-103.Search in Google Scholar

Brown, T. (2008). Design thinking. Harvard Business Review, June, 85-92.Search in Google Scholar

Bruce, M., Potter, S., & Roy. (1995). The risks and rewards of design investment. Journal of Marketing Management, 11(5), 403-17. https://doi.org/10.1080/0267257X.1995.996435610.1080/0267257X.1995.9964356DOI öffnenSearch in Google Scholar

Buchanan, R. (2015). Worlds in the making: Design, management, and the reform of organizational culture. The Journal of Design, Economics, and Innovation, 1(1), 5-21. https://doi.org/10.1016/j.sheji.2015.09.00310.1016/j.sheji.2015.09.003DOI öffnenSearch in Google Scholar

Centre for Design Innovation Ireland. (2007). Design difference - Design innovation research. Retrieved from: www.designinnovation.ie/downloads/ResearchMethodology.pdf.Search in Google Scholar

Chandler Jr., Alfred D. (1991). The functions of the HQ unit in the multibusiness firm. Strategic Management Journal, 12(52), 31-50. https://doi.org/10.1002/smj.425012100410.1002/smj.4250121004DOI öffnenSearch in Google Scholar

Chitturi, R., Raghunattan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic vs. utilitarian benefits. Journal of Marketing, 72(3), 48-63. https://doi.org/10.1509/JMKG.72.3.04810.1509/JMKG.72.3.048DOI öffnenSearch in Google Scholar

Coley, L. S., Mentzer, J. T., & Coope, M. (2010). Is consumer orientation a dimension of market orientation in consumer markets? Journal of Market Theory and Practice, 18(2), 141-154. https://doi.org/10.2753/MTP1069-667918020310.2753/MTP1069-6679180203DOI öffnenSearch in Google Scholar

Design Council. (2015). Innovation by design: How design enables science and technology research to achieve greater impact. Retrieved from: https://www.designcouncil.org.uk/resources/report/innovation-design.Search in Google Scholar

Design Council. (2018). The design economy 2018: The state of design in the UK. Retrieved from: https://www.designcouncil.org.uk/resources/report/design-economy-2018.Search in Google Scholar

Deshpande, R., & Farley, J. (1998). Measuring market orientation: Generalization and synthesis. Journal of Market-Focused Management, 2(3), 213-232. https://doi.org/10.1023/A:100971961532710.1023/A:1009719615327DOI öffnenSearch in Google Scholar

Design Management Institute. (2015). Design Value Index results and commentary. Retrieved from: https://www.dmi.org/page/2015DVI-andOTW.Search in Google Scholar

European Commission. (2013). Implementing an action plan for design driven innovation. EC Commission staff working document, SWD (2013) 380 final, Brussels.Search in Google Scholar

Gemser, G., & Leenders, MAAM. (2001). How integrating industrial design in the product development process impacts on company performance. The Journal of Product Innovation Management, 18(1), 28-38. https://doi.org/10.1111/1540-5885.181002810.1111/1540-5885.1810028DOI öffnenSearch in Google Scholar

Gorb, P. (1990). Design management: Papers from the London Business School. London, Phaidon Press.Search in Google Scholar

Grinstein, A. (2008) The relationships between market orientation and alternative strategic orientations: A meta-analysis. European Journal of Marketing, 42(1/2), 115-134. https://doi.org/10.1108/0309056081084093410.1108/03090560810840934DOI öffnenSearch in Google Scholar

Gumesson, E. (1991). Marketing orientation revisited: The crucial role of the part-time marketer. European Journal of Marketing, 25(2), 60-75. https://doi.org/10.1108/0309056911013916610.1108/03090569110139166DOI öffnenSearch in Google Scholar

Han, S. H., Yun, M. H., Kim, K., & Cho, S. (1998). Development of a usability evaluation method. Technical Report (97-G-17-01-A-15). Ministry of Science and Technology of South Korea.Search in Google Scholar

Hertenstein, J., Platt, M., & Veryzer, R. W. (2005). The impact of industrial design effectiveness on corporate financial performance. The Journal of Product Innovation Management, 22(1), 3-21. https://doi.org/10.1111/j.0737-6782.2005.00100.x10.1111/j.0737-6782.2005.00100.xDOI öffnenSearch in Google Scholar

Homburg, C. & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes. Journal of Marketing Research, 37(4), 449-462. https://doi.org/10.1509/jmkr.37.4.449.1878610.1509/jmkr.37.4.449.18786DOI öffnenSearch in Google Scholar

Jaworski, B. J, & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 57(3), 53-70. https://doi.org/10.1177/00222429930570030410.1177/002224299305700304DOI öffnenSearch in Google Scholar

Kahn, K. B. (2001). Market orientation, interdepartmental integration, and product development performance. Journal of Product Innovation Management, 18(5), 314-323. https://doi.org/10.1111/1540-5885.185031410.1111/1540-5885.1850314DOI öffnenSearch in Google Scholar

Kohli, A., Jaworski, B., Kumar, A. (1990). Market orientation: The construct, research propositions and managerial implementations. Journal of Marketing, 54(2), 1-18. https://doi.org/10.1177/00222429900540020110.1177/002224299005400201DOI öffnenSearch in Google Scholar

Kohli, A., Jaworski, B., Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Market Research, 30(4), 467-477. https://doi.org/10.1177/00222437930300040610.1177/002224379303000406DOI öffnenSearch in Google Scholar

Jaworski, B., Kohli, A. & Sahay, A. (2000). Market-driven versus driving markets. Journal of the Academy of Marketing Science, 28(1), 45–54. https://doi.org/10.1177/009207030028100510.1177/0092070300281005DOI öffnenSearch in Google Scholar

Kootstra, G. L. (2009). The incorporation of design management in today’s business practices: An analysis of design management practices in Europe. DME Survey, Inholland.Search in Google Scholar

Marketing Department of the Faculty of Economics and Business and Marketing Institute. (2008). Marketing in the 21st century/Marketing v 21. stoletju. Maribor, University of Maribor.Search in Google Scholar

Milfelner, B. (2009). The role of proactive and responsive market orientation in the development of a firm’s innovation resources. Naše gospodarstvo/Our economy, 55(1/2), 51-58.Search in Google Scholar

Moll, I., Montana, J., Guzman, F., & Praallada, F. S. (2007). Market orientation and design orientation: A management model. Journal of Marketing Management, 23(9), 861-876. https://doi.org/10.1362/026725707X25036810.1362/026725707X250368DOI öffnenSearch in Google Scholar

Morgan, N. A., Vorhies, D. W., & Mason C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909-920. https://doi.org/10.1002/smj.76410.1002/smj.764Search in Google Scholar

Narver, J., & Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. Doi: https://doi.org/10.2307/125175710.2307/1251757DOI öffnenSearch in Google Scholar

Narver, J. C., Slater, F. S., & MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. The Journal of Product Innovation Management, 21(5), 334-347. https://doi.org/10.1111/j.0737-6782.2004.00086.x10.1111/j.0737-6782.2004.00086.xDOI öffnenSearch in Google Scholar

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York, NY: McGraw-Hill.Search in Google Scholar

Rae, J. (2013). What is the real value of design? DMI Review, 24(4), 30-37.Search in Google Scholar

Rae, J. (2015). The power & value of design continues to grow across the S&P 500. DMI Review, 27(4), 4-11.Search in Google Scholar

Rau C., Zbiek, A., & Jonas J., M. (2017). Creating competitive advantage from services. Research-Technology Management, 60(3), 48-56. https://doi.org/10.1080/08956308.2017.130100310.1080/08956308.2017.1301003DOI öffnenSearch in Google Scholar

Sarstedt M., Ringle, C. M., & Hair, J. F. (2017). Partial Least Squares Structural Equation Modeling. In C. Homburg et al. (eds), Handbook of Market Research (3rd ed.). https://doi.org/10.1007/978-3-319-05542-8_15-110.1007/978-3-319-05542-8_15-1DOI öffnenSearch in Google Scholar

Sisodia, R. S. (1992). Competitive advantage through design. Journal of Business Strategy, 13(6), 33-40. https://doi.org/10.1108/eb03952510.1108/eb039525DOI öffnenSearch in Google Scholar

Slater F. S., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: A balanced replication. Journal of Business Research, 48(1), 69–73. https://doi.org/10.1016/S0148-2963(98)00077-010.1016/S0148-2963(98)00077-0DOI öffnenSearch in Google Scholar

Snoj, B., Milfelner, B., &Gabrijan, V. (2007). An examination of the relationships among market orientation, innovation resources, reputational resources, and company performance in the transitional economy of Slovenia. Canadian Journal of Administrative Sciences, 24(3), 151–164. DOI: https://doi.org/10.1002/cjas.2210.1002/cjas.22DOI öffnenSearch in Google Scholar

Srinivasan, R., Lilien, G. L., & Rangaswami, A. (2006). The emergence of dominant designs. Journal of Marketing, 70(2), 1-17. https://doi.org/10.1509/jmkg.70.2.00110.1509/jmkg.70.2.001DOI öffnenSearch in Google Scholar

Teece, D. J., Pisano, G., & Shuen A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-535. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-ZSearch in Google Scholar

Trinchera, L., Russolillo, G., & Lauro, C. N. (2008). Using categorical variables in PLS path modelling to build system of composite indicators. Statistica Applicata, 20(3-4), 309-330.Search in Google Scholar

Tsai, K., Chou, C., & Kuo, J. (2008). The curvilinear relationships between responsive and proactive market orientations and new product performance: a contingent link. Industrial Marketing Management, 37(8), 884-894. https://doi.org/10.1016/j.indmarman.2007.03.00510.1016/j.indmarman.2007.03.005Search in Google Scholar

Ulrich, K. T., & Eppinger, S. D. (2003). Product design and development. New York, NY: McGrawHill/Irwin.Search in Google Scholar

Venkatesh, A., Digerfeldt-Månsson, T., Brunel, F. F., & Chen, S. (2012). Design orientation: A grounded theory analysis of design thinking and action. Marketing Theory, 12(3), 289-309. https://doi.org/10.1177/147059311245138810.1177/1470593112451388DOI öffnenSearch in Google Scholar

Veryzer, R. W., & Borja de Mozota, B. (2005). The impact of user-oriented design on new product development: An examination of fundamentals relationship. Journal of Product Innovation Management, 22(2), 128-143. https://doi.org/10.1111/j.0737-6782.2005.00110.x10.1111/j.0737-6782.2005.00110.xDOI öffnenSearch in Google Scholar

Von Stamm, B. (2003). Managing innovation, design and creativity. London, England: John Wiley & Sons Ltd.Search in Google Scholar

Voola, R., & O’Cass, A. (2010). Implementing competitive strategies: The role of responsive and proactive market orientations. European Journal of Marketing, 44(1/2), 245-266. https://doi.org/10.1108/0309056101100869110.1108/03090561011008691DOI öffnenSearch in Google Scholar

Empfohlene Artikel von Trend MD

Planen Sie Ihre Fernkonferenz mit Scienceendo