Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand

The article reveals the features of the graphic language of coded information by identifying, systematizing, and combining QR-codes and AR-codes at the present stage of graphic design development. The analysis of coded information in different types of graphic design is presented: advertising, environmental, motion, print, packaging, set prop, web, mobile app, art, and illustration graphic design. The role of a graphic designer in the development of digital codes of various types for various fields of application is described. It is proved that the coded information is a trigger between the online and offline worlds. The article also reveals the importance of using coded information for the formation, development, and improvement of the brand.