Dynamic Skills for Achieving Profitability and Long-term Sustainability of Start-up MSMEs
und 
Online veröffentlicht: 25. März 2025
Seitenbereich: 85 - 104
Eingereicht: 31. Jan. 2025
Akzeptiert: 19. März 2025
DOI: https://doi.org/10.2478/mdke-2025-0006
Schlüsselwörter
© 2025 Baraka ISRAEL et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Dynamic skills for profitability and long-term sustainability of MSMEs
| Key skills | Indicators | References |
|---|---|---|
| Sales and marketing skills | Expertise in:
identifying market needs market research and analysis promoting products or services branding and positioning sales strategy and customer acquisition managing customer relationship |
|
| Customer service skills | The capability to: provide excellent service build strong customer relationships handle customer feedback and complaints effectively communicate effectively and provide support to customers |
|
| Networking and collaborative relationships | The ability to: leverage relationships with key players in the industry build connections and maintain relationships with key players in the industry exchange information and resources with key players in the industry |
|
| Negotiation skills | The ability to: negotiate favourable terms with suppliers, customers and investors resolve conflicts and reach compromises build and maintain business relationship |
|
| Financial management skills | Proficiency in: budgeting and financial planning cash flow management investment analysis and financial forecasting |
|
| Cross-cultural communication skills | The ability to: understand and appreciate differences and similarities between cultures be attuned to non-verbal communication adapt communication styles and approaches across different cultures |
|
| Leadership and problem-solving skills | The ability to: guides and motivates teams make rational decision and solve problems the ability to think critically and analyse effectively provide visionary and inspirational leadership maintain adaptability and resilience |
|
| Digital fluency | Proficiency in: using digital tools, platforms, and technologies online marketing and e-commerce data analysis and digital analytics |
|
| Entrepreneurial skills | The ability to:
innovate take calculated risks effectively identify and seize opportunities challenge competitors and pursue market share make strategic decisions and take actions |
Prominent skills for MSMEs' profitability and sustainability
| Relevant skills | Frequency |
|---|---|
| Sales, marketing and customer service skills | 5 |
| Networking and collaborative relationships | 4 |
| Negotiation skills | 5 |
| Financial management skills | 8 |
| Cross-cultural communication skills | 4 |
| Leadership and problem-solving skills | 5 |
| Digital fluency | 6 |
| Entrepreneurial skills | 9 |
Distribution of reviewed articles by journal
| Journal name | Frequency |
|---|---|
| International Journal of Commerce and Management | 2 |
| Critical Perspectives on International Business | 3 |
| Journal of Small Business and Enterprise Development, | 4 |
| Management & Sustainability: An Arab Review | 2 |
| Benchmarking: An International Journal | 4 |
| Management Research Review | 2 |
| Journal of Scientometric Research | 3 |
| European Journal of Marketing | 2 |
| World Journal of Entrepreneurship, Management and Sustainable Development | 4 |
| Journal of Business & Industrial Marketing | 3 |
| E-Journal of Humanities, Arts and Social Sciences | 3 |
| Asia Pacific Journal of Marketing and Logistics | 4 |
| IIM Ranchi Journal of Management Studies | 1 |
| Continuity & Resilience Review | 3 |
| Journal of technology management & innovation, | 3 |
| Aslib Journal of Information Management | 2 |
| Journal of Innovation and Knowledge | 1 |
Parameters for inclusion and exclusion criteria
| No. | Parameters | Inclusion criteria | Exclusion criteria |
|---|---|---|---|
| 1 | Focus | Articles that focus on skills relevant to MSMEs, their profitability and sustainability | Studies that do not focus on dynamic skills or are unrelated to MSMEs, profitability, and sustainability |
| 2 | Period | Articles must have been published between the year 2010 and 2023 | Articles published before 2010 or after 2023 |
| 3 | Types of articles | Peer-reviewed journal articles, conference papers, review articles, book chapters, reports, and policy briefs | Non-peer-reviewed articles, opinion pieces, editorials, or non-academic publications. |
| 4 | Language | Articles must be available in English | Articles not published in English. |