<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The paper focuses on the description of language used as a tool of discrimination. We understand discrimination as a relationship between two subjects when ontological and axiological certainty is violated. In this sense discriminatory instrumentalisation of language is released at the level of harmful discrimination, unequal treatment and disadvantage. Language use plays a major role in creating a discourse which establishes certain ways of thinking and speaking. The research material is based on conversation about the advertisement for Absolut vodka. The conversation was held on Facebook.</p>
</abstract>

The paper focuses on the description of language used as a tool of discrimination. We understand discrimination as a relationship between two subjects when ontological and axiological certainty is violated. In this sense discriminatory instrumentalisation of language is released at the level of harmful discrimination, unequal treatment and disadvantage. Language use plays a major role in creating a discourse which establishes certain ways of thinking and speaking. The research material is based on conversation about the advertisement for Absolut vodka. The conversation was held on Facebook.

Discriminatory Instrumentalisation of Language

Journal of Linguistics/Jazykovedný casopis

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Discriminatory Instrumentalisation of Language"}

The paper focuses on the description of language used as a tool of discrimination. We understand discrimination as a relationship between two subjects when...

Discriminatory Instrumentalisation of Language

Online veröffentlicht: 27. März 2023

Seitenbereich: 303 - 328

DOI: https://doi.org/10.2478/jazcas-2023-0011

Schlüsselwörter
discrimination, instrumentalisation of language, harmful discrimination, unequal treatment, disadvantaging

© 2022 Jaroslava Rusinková, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Discriminatory Instrumentalisation of Language

Online veröffentlicht: 27. März 2023

Seitenbereich: 303 - 328

DOI: https://doi.org/10.2478/jazcas-2023-0011

Schlüsselwörterdiscrimination, instrumentalisation of language, harmful discrimination, unequal treatment, disadvantaging

© 2022 Jaroslava Rusinková, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Schlüsselwörter
discrimination, instrumentalisation of language, harmful discrimination, unequal treatment, disadvantaging