<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The aim of this paper is 1. to describe/specify and compare thematic orientations of 735 pre-election microblogs published on the virtual profiles of major six Slovak political parties and 2. based on this description and comparison to identify and sketch features of Slovak political discourse. The conceptual and methodological frame consists of thematic words, that is, autosemantics above the so-called h-point, and the qualitative analysis of these thematic words. The identified features of the general Slovak pre-election communication include: populist communication, ego presentation of the party, leader or the candidate, conflict between government parties and opposition parties, image of Slovakia as a country facing troubles but also hiding potential to solve them.</p>
</abstract>

The aim of this paper is 1. to describe/specify and compare thematic orientations of 735 pre-election microblogs published on the virtual profiles of major six Slovak political parties and 2. based on this description and comparison to identify and sketch features of Slovak political discourse. The conceptual and methodological frame consists of thematic words, that is, autosemantics above the so-called h-point, and the qualitative analysis of these thematic words. The identified features of the general Slovak pre-election communication include: populist communication, ego presentation of the party, leader or the candidate, conflict between government parties and opposition parties, image of Slovakia as a country facing troubles but also hiding potential to solve them.

Thematic words in the Slovak pre-election campaign on Facebook

Journal of Linguistics/Jazykovedný casopis

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Thematic words in the Slovak pre-election campaign on Facebook"}

The aim of this paper is 1. to describe/specify and compare thematic orientations of 735 pre-election microblogs published on the virtual profiles of major six...

Thematic words in the Slovak pre-election campaign on Facebook

Online veröffentlicht: 17. Aug. 2022

Seitenbereich: 882 - 893

DOI: https://doi.org/10.2478/jazcas-2022-0013

Schlüsselwörter
h-point, Facebook, microblog, political communication, political discourse, pre-election campaign, thematic words

© 2022 Natália Kolenčíková, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Thematic words in the Slovak pre-election campaign on Facebook

Online veröffentlicht: 17. Aug. 2022

Seitenbereich: 882 - 893

DOI: https://doi.org/10.2478/jazcas-2022-0013

Schlüsselwörterh-point, Facebook, microblog, political communication, political discourse, pre-election campaign, thematic words

© 2022 Natália Kolenčíková, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Schlüsselwörter
h-point, Facebook, microblog, political communication, political discourse, pre-election campaign, thematic words