Human Psychological Factors in the Success of Human Capital Investment in Driving Financial Performance, Case Study of the Hotel Industry in Indonesia and Malaysia

This research combines quantitative research to calculate data variables and draw conclusions as well as meaning-based qualitative research for things that are observed and cannot be calculated precisely such as psychological factors in human resources and other human factors related to human capital investment and organizational performance in Hotel Industry throughout Indonesia and Malaysia. With careful observation based on activity reports and various reliable sources using content analysis, we find that investment in human capital can be successful if human factors of human resources can be fulfilled such as comfort and job satisfaction. So that the factors of expertise and work comfort are the two dominant factors in increasing the success of investing in human capital in improving organizational work.