1. bookVolume 3 (2011): Issue 1 (May 2011)
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30 May 2019
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When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds?

Online veröffentlicht: 19 Jul 2014
Seitenbereich: 26 - 35
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License
Format
Zeitschrift
Erstveröffentlichung
30 May 2019
Erscheinungsweise
2 Hefte pro Jahr
Sprachen
Englisch

Aaker, Jennifer, Susan Fournier and S. Adam Brasel (2004), “When Good Brands Do Bad”, Journal of Consumer Research, 31 (June), pp. 1 - 16. Search in Google Scholar

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Grégoire, Yany and Robert J. Fisher (2008), “Customer Betrayal and Retaliation: When your Best Customers Become your Worst enemies”, Journal of the Academy of Marketing science, 36 (June), pp. 247 - 61. Search in Google Scholar

McGregor, Jena (2008), “Consumer vigilantes”, Business Week, (March 3), pp. 37 - 58. Search in Google Scholar

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