1. bookVolume 3 (2011): Issue 1 (May 2011)
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30 May 2019
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When More is Less and Less is More: The Psychology of Managing Product Assortments

Online veröffentlicht: 19 Jul 2014
Seitenbereich: 8 - 15
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License
Format
Zeitschrift
Erstveröffentlichung
30 May 2019
Erscheinungsweise
2 Hefte pro Jahr
Sprachen
Englisch

Chernev, Alexander (2003), “When More Is Less and Less Is More: the Role of Ideal Point Availability and Assortment in Consumer Choice,“ Journal of Consumer Research, 30 (september), pp. 170 - 83. Search in Google Scholar

Chernev, Alexander (2003), “Product Assortment and Individual Decision Processes,” Journal of Personality and social Psychology, 85 (1), pp. 151 - 162. Search in Google Scholar

Chernev, Alexander (2006), “Decision Focus and Consumer Choice among Assortments,“ Journal of Consumer Research, 33 (June), pp. 50 - 59. Search in Google Scholar

Chernev, Alexander (2008), “the Role of Purchase Quantity in Assortment Choice: the Quantity-Matching Heuristic,” Journal of Marketing Research, 45 (April), pp.171 - 181. Search in Google Scholar

Chernev, Alexander and Ryan Hamilton (2009), “Assortment size and option Attractiveness in Consumer Choice among Retailers,“ Journal of Marketing Research, 46 (June), pp. 410 - 20. Search in Google Scholar

Hamilton, Ryan and Alexander Chernev (2010), “Managing Product Assortments: Insights from Consumer Psychology,” in Kellogg on Marketing, 2nd ed. (editors Alice tybout and Bobby Calder). new York, nY: Wiley. Search in Google Scholar

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