Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group

Sheer driving pleasure is the essence of the BMW brand. For this reason, we have an ideal candidate for our real-world interview in this MIR issue about emotions in marketing. Mr. Meysenburg takes us behind the scenes of the world brand from Bavaria, the success of which makes one think that the promised thrill behind the wheel is definitely not a product of chance …