Income in jeopardy |
24% |
Major impact due to job or income loss.Have had a significant change in household income as a result of COVID-19 (61%), with a fear of it worsening (37%).Low to middle to high income. |
40% Gen X33% Millennials17% Baby Boomers10% Gen Z |
Making ends meet |
20% |
Struggling financially pre-COVID-19 and continue to struggle.
Government assistance or low wage jobs.Low income. |
56% Baby Boomers32% Gen X11% Millennialsl% Gen Z |
Optimistic but cautious |
30% |
Worry about health and the economy but are more secure financially.Low to middle income. |
60% Baby Boomers22% Gen X17% Millennialsl% Gen Z |
Stable and consistent |
26% |
Experienced a small amount of financial impact but remained relatively stable in mindset and behaviour.Highest income segment. |
39% Gen X31% Baby Boomers30% Millennials |