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Evaluation of Cluster Management Quality Based on Consumer Opinion Sentiment Analysis

Piotr Młodzianowski

Piotr Młodzianowski

Warsaw University of Technology, Faculty of Management
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Młodzianowski, Piotr
 und 
Jose Aldo Valencia Hernandez

Jose Aldo Valencia Hernandez

Maynooth University, Centre for Entrepreneurship, Design and Innovation
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Valencia Hernandez, Jose Aldo
  
28. Dez. 2021
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Online veröffentlicht: 28. Dez. 2021
Seitenbereich: 219 - 228
DOI: https://doi.org/10.2478/fman-2021-0017
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© 2021 Piotr Młodzianowski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

The presence of opinions on in-cluster companies on the analyzed websites in [%](Source: Own materials)
The presence of opinions on in-cluster companies on the analyzed websites in [%](Source: Own materials)

Figure 2

Dependence of label level on opinion sentiment and opinion frequency [%](Source: Own materials)
Dependence of label level on opinion sentiment and opinion frequency [%](Source: Own materials)

Opinion sentiment level with division into label levels held by clusters (Source: Own materials)

Cluster label Number of opinions surveyed Level of sentiment (1–5)
Gold 5.242 4.447
Silver 4.471 4.385
Bronze 4.663 4.053

Preliminary sentiment analysis results (Source: Own materials)

Number of businesses selected Number of opinions analyzed Average sentiment level per opinion (on a scale of 1–5) Percentage of businesses with at least five reviews
1,200 14,376 4.299 57.73%

Ranking of the most popular online business opinion posting sites (Source: Own materials)

No. Ranking
smallbiztrends.com reviewtrackers.com dbohra.com
1 Google Maps/Google My Business Google Maps/Google My Business Google Maps/Google My Business
2 Facebook Facebook Facebook
3 OpenTable OpenTable OpenTable
4 TripAdvisor TripAdvisor TripAdvisor
5 Glassdoor Glassdoor Glassdoor
6 Yelp Vitals FinancesOnline
7 Foursquare RateMDs WebMD
8 HomeAdvisor Doctor.com Manta
9 Yellow Pages get.grubhub.com TrustRadius
10 Amazon Customer Reviews Booking.com Bing Places
11 Angie's List Hotels.com Better Business Reviews
12 TrustRadius Cars.com Amazon Business Reviews
13 Better Business Reviews Yelp Yellow Pages
14 PlanetRate SeniorAdvisor PlanetRate
15 Salesforce AppExchange Zillow G2
16 Trustpilot Avvo ---
17 Bing Places Lawyers.com ---
18 G2 Healthgrades ---
19 VendOp Eat24 ---
20 Manta MenuPages ---
21 Avvo DealerRater ---
22 WebMD Orbitz ---
23 FinancesOnline Travelocity ---
24 Merchant Circle Expedia ---
25 Sitejabber --- ---
26 Which? --- ---
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