Uneingeschränkter Zugang

How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment

, , , ,  und   
25. Sept. 2024

Zitieren
COVER HERUNTERLADEN

Baskaran, S., Yuen, T. M., Mahmood, Z., Mahadi, N., & Dalayga, B. (2019). Do Women Buy Online Impulsively More Often Out of Enjoyment and Risk Tolerance? International Journal of Academic Research in Business and Social Sciences, 9(7), 88–107. https://doi.org/10.6007/ijarbss/v9-i7/6094 Search in Google Scholar

Chan, K. H. C., Tommy, Cheung, Christy, M. K. C., Lee, & Zach, W. Y. L. (2017). The state of online impulse buying research: A literature analysis. Information & Management, 54(June 2016), 204–217. http://nrl.northumbria.ac.uk/32239/ Search in Google Scholar

Chong, H. X., Hashim, A. H., Osman, S., Lau, J. L., & Aw, E. C. X. (2023). The future of e-commerce? Understanding livestreaming commerce continuance usage. International Journal of Retail and Distribution Management, 51(1), 1–20. https://doi.org/10.1108/IJRDM-01-2022-0007 Search in Google Scholar

Do, H. N., Shih, W., & Ha, Q. A. (2020). Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field. Heliyon, 6(8), e04667. https://doi.org/10.1016/j.heliyon.2020.e04667 Search in Google Scholar

Dwitya, B. H. K., & Hartono, A. (2023). An Investigation of Live Stream Shopping Via TikTok: The Role of Perceived Enjoyment in Impulsive Buying. Journal of Economics, Management and Trade, 29(12), 54–65. https://doi.org/10.9734/jemt/2023/v29i121175 Search in Google Scholar

Feng, Z., Al Mamun, A., Masukujjaman, M., Wu, M., & Yang, Q. (2024). Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception. Heliyon, 10(7), e28347. https://doi.org/10.1016/j.heliyon.2024.e28347 Search in Google Scholar

Gao, H., Chen, X., Gao, H., & Yu, B. (2022). Understanding Chinese Consumers’ Livestreaming Impulsive Buying: An Stimulus-Organism-Response Perspective and the Mediating Role of Emotions and Zhong Yong Tendency. Frontiers in Psychology, 13(July). https://doi.org/10.3389/fpsyg.2022.881294 Search in Google Scholar

Gillpatrick, T. (2019). The digital transformation of marketing: Impact on marketing practice & markets. ECONOMICS - Innovative and Economics Research Journal, 7(2), 139–156. https://doi.org/10.2478/eoik-2019-0023 Search in Google Scholar

Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J., & Srivastava, D. K. (2022). Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms. Journal of Retailing and Consumer Services, 68(March), 103000. https://doi.org/10.1016/j.jretconser.2022.103000 Search in Google Scholar

Huo, C., Wang, X., Sadiq, M. W., & Pang, M. (2023). Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model. SAGE Open, 13(2), 1–15. https://doi.org/10.1177/21582440231172678 Search in Google Scholar

Khasanah, U., & Kuswanto, A. (2023). The Effect of Demand, Convenience, Interactivity, Playfulness Through Impulsive Buying as an Intervening Variable on Shopee Live. Kontigensi : Jurnal Ilmiah Manajemen, 11(1), 163–176. https://doi.org/10.56457/jimk.v11i1.338 Search in Google Scholar

Kuciapski, M. (2020). Interaction enjoyment perspective in explaining technology acceptance: A study of employees’ acceptance of M-learning. 26th Americas Conference on Information Systems, AMCIS 2020. Search in Google Scholar

Lee, C. H., & Chen, C. W. (2021). Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework. Information (Switzerland), 12(6), 1–17. https://doi.org/10.3390/info12060241 Search in Google Scholar

Lee, K. H., Cin, B. C., & Lee, E. Y. (2016). Environmental Responsibility and Firm Performance: The Application of an Environmental, Social and Governance Model. Business Strategy and the Environment, 25(1), 40–53. https://doi.org/10.1002/bse.1855 Search in Google Scholar

Lee, Y. Y., Gan, C. L., & Liew, T. W. (2023). Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. Journal of Marketing Analytics, 11(2), 244–261. https://doi.org/10.1057/s41270-022-00164-9 Search in Google Scholar

Li, M., Wang, Q., & Cao, Y. (2022). Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework. International Journal of Environmental Research and Public Health, 19(7). https://doi.org/10.3390/ijerph19074378 Search in Google Scholar

Lyu, B. (2021). How is the Purchase Intention of Consumers Affected in the Environment of E-commerce Live Streaming? Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021), 190(Fmet), 50–59. https://doi.org/10.2991/aebmr.k.210917.009 Search in Google Scholar

Ma, Y. (2023). Effects of interactivity affordance on user stickiness in livestream shopping : identification and gratification as mediators. Heliyon, 9(1), e12917. https://doi.org/10.1016/j.heliyon.2023.e12917 Search in Google Scholar

Marza, S., Idris, I., & Abror, A. (2019). The Influence of Convenience, Enjoyment, Perceived Risk, And Trust On The Attitude Toward Online Shopping. 64(2001), 588–597. https://doi.org/10.2991/piceeba2-18.2019.40 Search in Google Scholar

Marzuki, M., Abdullah, D., Bahri, S., & Kamal, M. (2016). The Role of Perceived Interactivity, Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment toward Intention to Use Online Mapping Service Applications An Integration of Graduate Competency Model for Hotel View project Hospitality Interactiv. International Academic Research Journal of Business and Technology, 2(2), 135–139. https://www.researchgate.net/publication/311676123 Search in Google Scholar

Mićić, L., & Mastilo, Z. (2022). Digital Workplace Transformation: Innovative Approach After Covid-19 Pandemic. ECONOMICS - Innovative and Economics Research Journal, 10(2), 63–76. https://doi.org/10.2478/eoik-2022-0014 Search in Google Scholar

Moes, A., Fransen, M., Fennis, B., Verhagen, T., & van Vliet, H. (2022). In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency. Journal of Research in Interactive Marketing, 16(3), 457–474. https://doi.org/10.1108/JRIM-03-2021-0097 Search in Google Scholar

Moreno, D. E., Fabre, E., & Pasco, M. (2022). Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior. Open Journal of Business and Management, 10(01), 223–244. https://doi.org/10.4236/ojbm.2022.101014 Search in Google Scholar

Pereira, M. L., de La Martinière Petroll, M., Soares, J. C., Matos, C. A. de, & Hernani-Merino, M. (2023). Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory. International Journal of Retail and Distribution Management, 51(1), 39–58. https://doi.org/10.1108/IJRDM-09-2021-0394 Search in Google Scholar

Punuindoong, D. H. F., Syah, T. Y. R., & Anindita, R. (2020). Affecting Factors over Repurchase Shop Intention at E-Commerce Industry. Journal of Multidisciplinary Academic, 04(02), 2–6. Search in Google Scholar

Rehman, H. I. ur, Parvaiz, S., Shakeel, M. A., Iqbal, H. K., & Zainab, U. (2024). Impact of Social Media Influencer Interactivity and Authenticity on Impulsive Buying Behaviour: Mediating Role of Attitude and Brand Attachmen. Journal of Policy Research, 9(1), 538–551. Search in Google Scholar

Saad, M., & Metawie, M. (2015). Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies. Journal of Business and Management Sciences, 3(2), 69–77. https://buescholar.bue.edu.eg/bus_admin/92/ Search in Google Scholar

Shang, Q., Ma, H., Wang, C., & Gao, L. (2023). Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective. Psychology Research and Behavior Management, 16(December 2022), 149–168. https://doi.org/10.2147/PRBM.S393492 Search in Google Scholar

Shao, Z. (2024). How the characteristics of social media influencers and live content influence consumers’ impulsive buying in live streaming commerce? The role of congruence and attachment. Journal of Research in Interactive Marketing, 18(3), 506–527. https://doi.org/10.1108/JRIM-08-2023-0277 Search in Google Scholar

Wang, H., & Lee, K. (2020). Getting in the flow together: The role of social presence, perceived enjoyment and concentration on sustainable use intention of mobile social network game. Sustainability (Switzerland), 12(17). https://doi.org/10.3390/SU12176853 Search in Google Scholar

Wei, W., Abdullah, A. R., & Shiwen, Y. (2024). Unravelling the Significance of Social Presence in Live E-commerce: An Empirical Exploration Employing Social Presence as an Intermediate Variable. International Journal of Business and Technology Management, 6(1), 510–525. https://doi.org/10.55057/ijbtm.2024.6.1.43 Search in Google Scholar

Wen, C., Prybutok, V. R., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Computer Information Systems, 52(1), 14–23. https://www.tandfonline.com/doi/abs/10.1080/08874417.2011.11645518 Search in Google Scholar

Yang, F., & Shen, F. (2018). Effects of Web Interactivity: A Meta-Analysis. Communication Research, 45(5), 635–658. https://doi.org/10.1177/0093650217700748 Search in Google Scholar

Zhichao, L., & Qian, C. (2020). The Internet Celebrity Effect on Impulsive Consumption Behavior across Income Levels. Science and Technology, 2(13), 39–45. https://francis-press.com/uploads/papers/TmfribRUeL2Ky1LnpNuO0GGkAsDeR5Qb5Fgi1cpR.pdf Search in Google Scholar

Sprache:
Englisch
Zeitrahmen der Veröffentlichung:
3 Hefte pro Jahr
Fachgebiete der Zeitschrift:
Wirtschaftswissenschaften, Volkswirtschaft, Wirtschaftstheorie, -systeme und -strukturen, Mikroökonomie, Makroökonomie, Finanzwissenschaft