Spatial heterogeneity and its influencing factors of Douyin network: Attention to 5a-level scenic spots in China

Figure 1:

Figure 2:

Figure 3:

Figure 4:

Figure 5:

Analysis of proximity and aggregation of scenic spots

level of attention	the number of scenic spots	ANN	Z	P	distribution types
low attention	246	0.684190	−9.475993	0.000000	significant aggregation
lower attention	45	0.990576	−0.119584	0.904813	low aggregation
moderate attention	14	1.030877	0.243555	0.807576	random distribution
higher and high attention	13	1.215827	1.488704	0.136565	random distribution

Regression analysis of influencing factors

	A1	A2	A3	A4	A5	A6	A7	A8
q	0.09568	0.56652	0.05124	0.01603	0.01211	0.01869	0.01862	0.02151
	5	9	6	2	4		6	3
p	0.000	0.000	0.00481	0.29020	0.43529	0.20915	0.21865	0.15053
				6	4	7	2

Statistical analysis of Douyin accounts for China’s 5A-level tourist attractions

provincial-level administrative division	the number of 5A-level tourist attractions	the number of official Douyin accounts for tourist attractions	the number of accounts with a fan base exceeding 10,000	in total
Beijing	8	8	26	34
Tianjin	2	1	2	3
Hebei	11	7	81	88
Shanxi	10	9	98	107
Inner Mongolia	6	3	5	8
Liaoning	6	9	2	11
Jilin	7	12	13	25
Heilongjiang	6	8	3	11
Shanghai	4	7	2	9
Jiangsu	25	51	11	62
Zhejiang	20	30	143	173
Anhui	12	20	46	66
Fujian	10	17	27	44
Jiangxi	14	41	52	93
Shandong	14	22	32	54
Henan	15	33	43	76
Hubei	14	25	44	69
Hunan	11	18	67	85
Guangdong	15	24	17	41
Guangxi	9	12	9	21
Hainan	6	7	11	18
Chongqing	11	15	2	17
Sichuan	16	24	32	56
Guizhou	9	17	10	27
Yunnan	9	13	24	37
Tibet	5	8	1	9
Shaanxi	12	36	42	78
Gansu	7	11	3	14
Qinghai	4	4	0	4
Ningxia	4	4	1	5
Xinjiang	17	29	20	49
in total	318	525	869	1394

Douyin’s fans and attention levels of China’s 5A-level tourist attractions attractions

level	the number of fans (ten thousand)	the number of scenic spots	proportion (%)
low attention	0.000000–33.000000	246	77.4
lower attention	33.000001–113.400000	45	14.2
moderate attention	113.400001–273.400000	14	4.4
higher attention	273.400001–645.800000	11	3.5
high attention	645.800001–1983.500000	2	0.6

Construction of indicator system for influencing factors

primary indicators	secondary indicators	explanation of indicators
the marketing market of tourist attractions (A1)	ticket price	original price of the scenic spot ticket
construction of scenic spot	the number of Douyin	the number of Douyin
promotion platform (A2)	accounts	accounts
the level of regional economic development (A3)	regional GDP	overall level of regional economy
the support of modern service industry (A4)	the proportion of value added in the tertiary industry	the support for the development of scenic spots
the level of internet development (A5)	the number of fixed broadband internet access users	the level of regional network development
transportation accessibility (A6)	passenger turnover	level of regional transportation development
regional population carrying capacity (A7)	population size of the region	population size in the region
the vibrant development of the tourism market (A8)	tourism revenue	the economic strength of scenic spots

Results of influencing factors to interaction detection

		A1	A2	A3	A4	A5	A6	A7	A8
	A1	0.095685	-	-	-	-	-	-	-
	A2	0.642814	0.56652	-	-	-	-	-	-
			9
q	A3	0.305793	0.88347	0.0512	-	-	-	-	-
			8	46
	A4	0.168963	0.64695	0.0915	0.01603	-	-	-	-
			5	2	2
	A5	0.154204	0.88084	0.0589	0.03032	0.0121	-	-	-
			8	77	5	14
	A6	0.174978	0.73640	0.0572	0.08503	0.0600	0.01869	-	-
			9	16	7	38
	A7	0.239621	0.87910	0.0937	0.06834	0.0822	0.05143	0.01862	-
			9	41	6	78	2	6
	A8	0.188124	0.60222	0.0887	0.04575	0.0504	0.04647	0.04350	0.0215
			4	01		82	3	2	13
result	A1	-	-	-	-	-	-	-	-
	A2	◎	-	-	-	-	-	-	-
	A3	○	○	-	-	-	-	-	-
	A4	○	○	○	-	-	-	-	-
	A5	○	○	◎	◎	-	-	-	-
	A6	○	○	◎	○	○	-	-	-
	A7	○	○	○	○	○	○	-	-
	A8	○	○	○	○	○	○	◎	-