| Hotel internal factors |
Average daily rate |
(Chattopadhyay & Mitra, 2019; Enz et al., 2016; Singh et al., 2014) |
| Employees |
(Sainaghi, 2011) |
| Years since last renovation |
|
| Hotels/number of rooms |
(Jiang & Taylor, 2020; Kim et al., 2013; Sainaghi, 2011) |
| Hotel owner |
(Jiang & Taylor, 2020; Xiao et al., 2012) |
| Quality of service and product |
(Cross et al., 2009; Kimes, 1999) |
| Sales effectiveness |
(Cross et al., 2009) |
| Sustainability certificate |
(Bianco et al., 2023) |
|
| Marketing policies |
Social presence/social media usage |
(Anderson, 2012; De Pelsmacker et al., 2018) |
| Brand positioning/Brand affiliation |
(Cross et al., 2009; Xiao et al., 2012) |
| Total marketing expenses |
(Singh & Dev, 2015) |
| Digital innovation |
(Alrawadieh et al., 2021; Bovsh et al., 2022) |
| Customer mix/market orientation |
(Kim et al., 2013; Sainaghi, 2011) |
|
| Consumers |
Consumer confidence |
(Chen, 2015; Liu et al., 2013; Pacheco, 2016) |
| Customer satisfaction |
(Kim et al., 2013; Kimes, 1999) |
| International tourist arrival |
(Chen, 2011; Liu et al., 2013; Pacheco, 2016) |
| Number of residents and non-residents overnight stays |
(Pacheco, 2016) |
| Online review sites |
(Anderson, 2012; De Pelsmacker et al., 2018; Phillips et al., 2016) |
| Demand for hotel rooms |
(Chattopadhyay & Mitra, 2019) |
|
| Hotel uncontrollable factors |
Abnormal weather conditions |
(Mun & Park, 2022) |
| Economic growth |
(Pacheco, 2016) |
| Seasonality/trend |
(Chattopadhyay & Mitra, 2019; Jiang & Taylor, 2020) |
| Grand impact events (Olympic games, tsunami, hurricane) |
(Choi et al., 2019; Liu et al., 2013) |
| Government's role |
(Subedi & Kubickova, 2023) |
| Stock index |
(Liu et al., 2013) |
| Real-estate development |
|
| Exchange rate Trade balance |
|
| Growth of room supply |
(Zheng, 2014) |
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