Product Innovation |
QSR consistently introduces new menu items |
3.90 |
.872 |
.599 |
3.77 |
1.129 |
25.344 |
.797 |
QSR has differentiated its products to suit customer needs |
3.75 |
.917 |
.620 |
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|
QSR provides a wide array of unique products to choose from |
3.77 |
.955 |
.711 |
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The product offered at QSR meets customer tastes and preferences |
3.80 |
.865 |
.663 |
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Products offered at QSR differ from competing models in the market |
3.69 |
1.014 |
.651 |
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Food and beverages served by QSR are frequently comprised of new ingredients |
3.69 |
1.003 |
.694 |
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Service Innovation |
QSR staff knows their job and responsibility & they are well trained and equipped |
3.92 |
.895 |
.623 |
3.91 |
5.109 |
26.643 |
.822 |
QSR is open to the ideas which were suggested by customers |
3.81 |
.961 |
.545 |
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QSR has effective delivery method |
3.87 |
.995 |
.693 |
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QSR has innovative rewards (membership) programs |
3.97 |
.907 |
.784 |
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Advertising strategies adopted by QSR are different from its competitors |
3.97 |
.808 |
.690 |
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The QSR decor is always customized according to customer needs. |
3.94 |
.845 |
.729 |
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KMO= .901, BTS assessed chi-square =1881.025, df= 66, Sig.=0.000, TVE by factors= 51.987 % |