Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

Historical, cultural, ethnographic and environmental values of the trail;

Connection to emergency services using geographic location;

Authentic experience in remote areas of the island;

Sharing information through social networks;

Tourist packages including accommodation booking;

Connection to the local community;

Independent guidance system along the CR;

Storytelling along a long-distance route found on an island;

Underdeveloped cultural and tourist product;

Destruction of some parts of the path;

Safety issues regarding distraction when using the application;

AR immersive experience;

The use of AR to innovate in tourism sites;

Awareness to multimedia contents;

Greater acceptance of technology by consumers;

Network of business of local handicraft;

COVID-19 pandemic restrictions;

Massive reduction of international arrivals in 2020;

Consumer behaviour changes regarding physical and social distancing;