The Economic and Social Dilemmas of Management Focused on the Future of Retail Branches of Commercial Banks in Poland

The problem of leadership and human resource management in commercial banks is a challenge to the growing dominance of e-commerce businesses. Scientific discussions are invariably focused on pro-competitive activities, however, the economic efficiency of which is not always sufficient. In this paper the authors attempt to identify economic and social factors leading to the future and development of retail branches of commercial banks in Poland. The research was carried out by the means of a diagnostic survey in retail branches of selected commercial banks.