Research on Profit Distribution of Software Outsourcing Alliances Based on the Improved Shapley Value Model

With the development of software outsourcing industry, there is a growing trend to establish the software outsourcing alliances. Whether alliances’ profit distribution is reasonable affects directly and significantly alliances’ stability. This paper introduces the Shapley value method which is a common profit distribution method applicable to multiple people cooperation. Due to the weakness of the Shapley value method, AHP is used to analyze the influence factors and adjust the model. The anticipated outcome of the result is to provide a theoretical support for the profit distribution of the software outsourcing alliances in the future.