Uneingeschränkter Zugang

Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth


Zitieren

Ali, H., Yin, J., Manzoor, F., & An, M. (2023). The impact of corporate social responsibility on firm reputation and organizational citizenship behavior: The mediation of organic organizational cultures. Frontiers in psychology, 13, 1100448. https://doi.org/10.3389/fpsyg.2022.1100448 Search in Google Scholar

Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66, 101635. https://doi.org/10.1016/j.techsoc.2021.101635 Search in Google Scholar

Bhardwaj, B., & Kalia, N. (2021). Contextual and task performance: role of employee engagement and organizational culture in hospitality industry. Vilakshan-XIMB Journal of Management, 18(2), 187-201. https://doi.org/10.1108/xjm-08-2020-0089 Search in Google Scholar

Canning, E. A., Murphy, M. C., Emerson, K. T., Chatman, J. A., Dweck, C. S., & Kray, L. J. (2020). Cultures of genius at work: Organizational mindsets predict cultural norms, trust, and commitment. Personality and Social Psychology Bulletin, 46(4), 626-642. https://doi.org/10.1177/0146167219872473 Search in Google Scholar

Heimerl, P., Haid, M., Benedikt, L., & Scholl-Grissemann, U. (2020). Factors influencing job satisfaction in hospitality industry. SAGE open, 10(4), 2158244020982998. https://doi.org/10.1177/2158244020982998 Search in Google Scholar

Croatian Bureau of Statistics. (2022). Active population in Republic of Croatia in 2021. https://podaci.dzs.hr/2022/hr/29256 Search in Google Scholar

Czinkota, M. R., & Ronkainen, I. A. (2007). International Marketing (8th ed.). Thomson South-Western. Search in Google Scholar

de Freitas Michelin, C., Fernando Minello, I., Mairesse Siluk, J. C., Gerhardt, V. J., de Souza Savian, F., & Bisognin Garlet, T. (2023). Analysis of Entrepreneurial Behaviour in Incubated Technology-Based Companies. Business Systems Research: International journal of the Society for Advancing Innovation and Research in Economy, 14(1), 54-71. https://doi.org/10.2478/bsrj-2023-0003 Search in Google Scholar

Decker, R., Haltiwanger, J., Jarmin, R., & Miranda, J. (2014). The Role of Entrepreneurship in US job Creation and Economic Dynamism. Journal of Economic Perspectives, 28(3), 3-24. https://doi.org/10.1257/jep.28.3.3 Search in Google Scholar

Guzikova, L. (2020). Forming Entrepreneurial Competences: Interaction of Universities and Business. ENTRENOVA-ENTerprise REsearch InNOVAtion, 6(1), 265-274. Search in Google Scholar

HBR. (2017). The Business Case for Employee Engagement. Harvard Business Review. Search in Google Scholar

Huang, Y. T. (2020). Internal marketing and internal customer: A review, reconceptualization, and extension. Journal of Relationship marketing, 19(3), 165-181. https://doi.org/10.1080/15332667.2019.1664873 Search in Google Scholar

Kanchana, L., & Jayathilaka, R. (2023). Factors impacting employee turnover intentions among professionals in Sri Lankan startups. Plos one, 18(2), e0281729. https://doi.org/10.1371/journal.pone.0281729 Search in Google Scholar

Kauffman. (2020). Ewing Marion Kauffman Foundation. www.indicators.kauffman.org Search in Google Scholar

Kollman, T., Stockmann, C., Hensellek, S., & Kensbock, J. (2016). European Startup Monitor. https://startupverband.de/fileadmin/startupverband/mediaarchiv/research/sonstige_studien/20161103_European_Startup_Monitor_2016.pdf Search in Google Scholar

Lee, S. (2022). The myth of the flat startup: Reconsidering the organizational structure of startups. Strategic Management Journal, 43(1), 58-92. https://doi.org/10.1002/smj.3333 Search in Google Scholar

Mathwick, C., Malhotra, N., Rigdon, E. (2001). Experiential value: conceptualization, measurement, and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39-56. https://doi.org/10.1016/S0022-4359(00)00045-2 Search in Google Scholar

Men, L. R., Qin, Y. S., & Mitson, R. (2021). Engaging startup employees via charismatic leadership communication: The importance of communicating “vision, passion, and care”. International Journal of Business Communication, 23294884211020488. https://doi.org/10.1177/23294884211020488 Search in Google Scholar

Mingione, M., & Abratt, R. (2020). Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands. Journal of Marketing Management, 36(11-12), 981-1008. https://doi.org/10.1080/0267257x.2020.175045 Search in Google Scholar

Morić Milovanović, B., Bubaš, Z., & Mikić, M. (2021). Entrepreneurial orientation, strategic networking, and Croatian SMEs performance: a configurational approach. Business Systems Research: International journal of the Society for Advancing Innovation and Research in Economy, 12(2), 236-252. https://doi.org/10.2478/bsrj-2021-0030 Search in Google Scholar

Mukul, K., & Saini, G. K. (2021). Talent acquisition in startups in India: the role of social capital. Journal of Entrepreneurship in Emerging Economies, 13(5), 1235-1261. https://doi.org/10.1108/jeee-04-2020-0086 Search in Google Scholar

Nguyen Ngoc, T., Viet Dung, M., Rowley, C., & Pejić Bach, M. (2022). Generation Z job seekers’ expectations and their job pursuit intention: Evidence from transition and emerging economy. International Journal of Engineering Business Management, 14, 18479790221112548. https://doi.org/10.1177/18479790221112548 Search in Google Scholar

Nikolić, G., & Zorić, D. (2014). Razvoj startup kulture u Hrvatskoj u funkciji razvoja gospodarstva. Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta, 5(2), 98-102. Search in Google Scholar

Paais, M., & Pattiruhu, J. R. (2020). Effect of motivation, leadership, and organizational culture on satisfaction and employee performance. The Journal of Asian Finance, Economics and Business, 7(8),577-588. https://doi.org/10.13106/jafeb.2020.vol7.no8.577 Search in Google Scholar

Prommer, L., Tiberius, V., & Kraus, S. (2020). Exploring the future of startup leadership development. Journal of Business Venturing Insights, 14, e00200. https://doi.org/10.1016/j.jbvi.2020.e00200 Search in Google Scholar

Robbins, S. P., & Judge, T. A. (2017). Organizational behavior (17th ed.). Pearson. Search in Google Scholar

Rubik, A. (2021). Applying Principles of Management Innovation in Advertising Agencies. ENTRENOVA-ENTerprise REsearch InNOVAtion, 7(1), 286-296. https://doi.org/10.54820/prfy3744 Search in Google Scholar

Schein, E. H. (2010). Organizational Culture and Leadership, 4th edition. John Wiley & Sons, San Francisco, CA. Search in Google Scholar

Bailey, A. A., Albassami, F., & Al-Meshal, S. (2016). The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. International journal of bank marketing, 34(6), 821-840. Search in Google Scholar

Sokić, E. (2021). The state of the startup ecosystem in Croatia. (In Croatian). Master’s thesis, University of Zagreb. Faculty of Mechanical Engineering and Naval Architecture. Department of Industrial Engineering. Search in Google Scholar

StartupBlink. (2022). The Startup Ecosystem of Croatia. https://www.startupblink.com/startup-ecosystem/croatia Search in Google Scholar

Sturt, D., & Nordstrom, T. (2016). Why A ‘Startup Mentality’ is Key to Your Success, Forbes. https://www.forbes.com/sites/davidsturt/2016/01/28/why-a-startup-mentality-is-keyto-your-success/?sh=7719bed35017 Search in Google Scholar

Wiesenberg, M., Godulla, A., Tengler, K., Noelle, I. M., Kloss, J., Klein, N., & Eeckhout, D. (2020). Key challenges in strategic startup communication: A systematic literature review and an explorative study. Journal of Communication Management, 24(1), 49-64. https://doi.org/10.1108/JCOM-10-2019-0129 Search in Google Scholar

Wolf, C., Godulla, A., Beck, L., & Neubert, L. S. (2022). The role of internal communication in startups: state of research and practical approaches. International Journal of Strategic Communication, 16(2), 255-272. https://doi.org/10.1080/1553118x.2021.2023544 Search in Google Scholar

Zhao, Y., Von Delft, S., Morgan-Thomas, A., & Buck, T. (2020). The evolution of platform business models: Exploring competitive battles in the world of platforms. Long Range Planning, 53(4), 101892. https://doi.org/10.1016/j.lrp.2019.101892 Search in Google Scholar