Service Brand Identity Characteristics of Software and IT Companies in Cluj-Napoca

Online veröffentlicht: 07. Feb. 2020

Seitenbereich: 61 - 82

DOI: https://doi.org/10.2478/auscom-2019-0004

Schlüsselwörter

service brand, brand identity, socio-scientific brand identity model, software and IT companies in Cluj-Napoca, points of parity and differentiation

© 2019 Gyöngyvér Erika Tőkés, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.