<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes necessary when it is known or suspected there are insufcient resources to achieve these goals. To choose a good strategy, it is important to check frst the strategic position of a company. The SWOT analysis is a very useful tool to do so. Everyone almost every day buys food to live. For people, it is very important to buy food with good quality at a low price. That is why the authors chose a food company to check its strategic position. In this paper, the strategic position of the chosen food company was specifed. This allowed assessing the current situation of the company and to determine the direction of its future activities. The company should use the maxi-maxi strategy.</p></abstract>

Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes necessary when it is known or suspected there are insufcient resources to achieve these goals. To choose a good strategy, it is important to check frst the strategic position of a company. The SWOT analysis is a very useful tool to do so. Everyone almost every day buys food to live. For people, it is very important to buy food with good quality at a low price. That is why the authors chose a food company to check its strategic position. In this paper, the strategic position of the chosen food company was specifed. This allowed assessing the current situation of the company and to determine the direction of its future activities. The company should use the maxi-maxi strategy.

Company Strategy Determination in Food Company Using Swot Method

Czestochowa University of Technology, Poland

Slovak University of Technology in Bratislava, Slovak Republic

Acta Technologica Agriculturae

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Company Strategy Determination in Food Company Using Swot Method"}

Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes necessary when it is known or suspected there are...

Company Strategy Determination in Food Company Using Swot Method

Online veröffentlicht: 23. Okt. 2014

Seitenbereich: 66 - 69

DOI: https://doi.org/10.2478/ata-2014-0015

Schlüsselwörter
SWOT analysis, strategic position, food industry

© 2014 Slovak University of Agriculture in Nitra

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Company Strategy Determination in Food Company Using Swot Method

Online veröffentlicht: 23. Okt. 2014

Seitenbereich: 66 - 69

DOI: https://doi.org/10.2478/ata-2014-0015

SchlüsselwörterSWOT analysis, strategic position, food industry

© 2014 Slovak University of Agriculture in Nitra

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Schlüsselwörter
SWOT analysis, strategic position, food industry