Beyond the Internationalisation of Higher Education. A Case of a Romanian Medical School on the German Medical Education Services Market

The internationalisation of higher education has been for the last decade a priority both at the level of the EU and at national levels. However, complying with organizational and institutional criteria is not enough to become visible to future students, as most often they are not aware of the educational opportunities at national and international level. Awareness can be improved by using media channels preponderantly used by the would-be students and doing it non-intrusively, by ranking high on search engine results pages (SERPs).