The Application of Big Data Technology in Educational Management in Higher Education

In this paper, we first constructed a college education management system based on big data technology, clarified the system layout, analyzed the functional requirements of different personnel roles, and used the B/S development structure and mode to complete the layout and construction of hardware. Then, the evaluation model is established by using factor analysis and principal component analysis to calculate the eigenvalue, variance contribution rate and comprehensive score of each factor, and the evaluation index system is established. Finally, the effect of digital education management in colleges and universities is evaluated in terms of reliability, responsiveness, assurance and tangibility, and overall perceived quality. The scores of all dimensions are higher than 4, the student’s expectations are all in the range of 5-6.5, and the real perception is in the range of 4-5.5. Teachers’ expectations were in the range of 5-6 points, and their true perceptions were in the range of 4-5 points. Teachers and students are satisfied with the effectiveness of school management. This study has significance for educational reform as well as management upgrading in colleges and universities.