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<p>This paper firstly researches the brand communication strategy and influence enhancement of higher vocational education, according to the strategic layout of vocational education, the SWOT analysis of online brand communication of offline vocational education institutions and online vocational education institutions, and then puts forward the strategy of enhancing the influence of brand communication of higher vocational education. Secondly, based on the multi-information interaction communication mechanism, research on the influence of vocational education brand communication based on the information dissemination model is proposed for the brand communication dilemma of vocational education in the new media environment. Then, considering the influence mechanism inference, a single intelligent body model needs to be extended to the whole multi-vocational education information interaction communication model to make the vocational education information interaction communication more stable, and research and analysis of vocational education brand communication strategy and influence enhancement based on the information communication model. The results show that targeted vocational education information will occupy more storage space, the vector sum will be more, and the trend and evolution state of vocational education information dissemination can be effectively controlled by controlling the vector sum. This study enhances the impact of brand communication on higher vocational education.</p>
</abstract>

This paper firstly researches the brand communication strategy and influence enhancement of higher vocational education, according to the strategic layout of vocational education, the SWOT analysis of online brand communication of offline vocational education institutions and online vocational education institutions, and then puts forward the strategy of enhancing the influence of brand communication of higher vocational education. Secondly, based on the multi-information interaction communication mechanism, research on the influence of vocational education brand communication based on the information dissemination model is proposed for the brand communication dilemma of vocational education in the new media environment. Then, considering the influence mechanism inference, a single intelligent body model needs to be extended to the whole multi-vocational education information interaction communication model to make the vocational education information interaction communication more stable, and research and analysis of vocational education brand communication strategy and influence enhancement based on the information communication model. The results show that targeted vocational education information will occupy more storage space, the vector sum will be more, and the trend and evolution state of vocational education information dissemination can be effectively controlled by controlling the vector sum. This study enhances the impact of brand communication on higher vocational education.

Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models

Concord University College Fujian Normal University

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper firstly researches the brand communication strategy and influence enhancement of higher vocational education, according to the strategic layout of...

Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models

Online veröffentlicht: 06. Nov. 2023

Seitenbereich: -

Eingereicht: 10. Jan. 2023

Akzeptiert: 17. Mai 2023

DOI: https://doi.org/10.2478/amns.2023.2.01022

Schlüsselwörter
Information communication model, Influence mechanism inference, Higher vocational education, Brand communication strategy, Influence

© 2023 Donghai Li, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models

Online veröffentlicht: 06. Nov. 2023

Seitenbereich: -

Eingereicht: 10. Jan. 2023

Akzeptiert: 17. Mai 2023

DOI: https://doi.org/10.2478/amns.2023.2.01022

SchlüsselwörterInformation communication model, Influence mechanism inference, Higher vocational education, Brand communication strategy, Influence

© 2023 Donghai Li, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Schlüsselwörter
Information communication model, Influence mechanism inference, Higher vocational education, Brand communication strategy, Influence