Users’ Sentiment Analysis of Shopping Websites Based on Online Reviews
und | 20. Aug. 2020
Über diesen Artikel
Online veröffentlicht: 20. Aug. 2020
Seitenbereich: 493 - 502
Eingereicht: 05. Dez. 2019
Akzeptiert: 01. Feb. 2020
DOI: https://doi.org/10.2478/amns.2020.2.00026
Schlüsselwörter
© 2020 Xiaohong Wang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Fig. 1
The attributes classification of commodity or services
| Theme classification | High-frequency words for the attributes of commodity and services |
|---|---|
| appearance | entirety, appearance, color, cute face |
| function | function, photograph, playing games, video, fingerprint, unlocking |
| performance | performance, operation, signal, charge, reaction |
| configuration | memory, system, screen, battery, membrane |
| price | price, cost performance |
| quality | quality, sound quality, hand feeling |
| service | logistics, customer service, express, deliver goods, delivery |
The proportion and mean value of sentimental polarity intensity of attributes
| Commodity attribute | Proportion (%) | Mean of intensity |
|---|---|---|
| hand feeling | 9.69 | 1.49 |
| screen | 8.59 | 0.87 |
| appearance | 8.38 | 1.38 |
| logistics | 7.90 | 1.46 |
| photograph | 7.23 | 1.08 |
| customer service | 6.87 | 1.24 |
| operation | 6.80 | 1.16 |
| express | 6.26 | 1.38 |
| charge | 5.86 | 0.82 |
| system | 5.39 | 0.80 |
| battery | 5.27 | 0.19 |
| deliver goods | 5.12 | 1.13 |
| fingerprint | 4.99 | 1.41 |
| cute face | 4.82 | 1.44 |
| function | 4.61 | 0.98 |
| reaction | 3.99 | 1.12 |
| unlocking cost | 3.35 | 1.51 |
| performance | 3.35 | 1.25 |
| signal | 3.12 | 0.83 |
| membrane | 3.05 | −0.46 |
| quality | 2.94 | 1.12 |
| memory | 2.83 | 0.11 |
| performance | 2.44 | 1.16 |
| playing games | 2.36 | 0.68 |
| video | 2.27 | 0.95 |
| price | 1.88 | 0.61 |
| sound quality | 1.85 | 0.95 |
| color | 1.68 | 1.13 |
| entirety | 1.39 | 0.98 |
| delivery | 1.12 | 1.16 |
The distribution of sentimental polarity intensity of the main commodity attributes
| Attribute of commodity or service | Distribution of sentimental polarity intensity of the main commodity attributes (%) | ||||
|---|---|---|---|---|---|
| −2 | −1 | 0 | 1 | 2 | |
| unlocking | 0.62 | 4.12 | 2.47 | 29.01 | 63.79 |
| hand feeling | 0 | 0.57 | 2.85 | 43.77 | 52.81 |
| logistics | 3.25 | 4.21 | 0.44 | 27.30 | 64.79 |
| cute face | 0.29 | 0.14 | 1.72 | 50.79 | 47.06 |
| fingerprint | 1.36 | 5.90 | 4.08 | 27.38 | 61.27 |
| appearance | 0 | 0.33 | 6.94 | 46.99 | 45.75 |
| express | 2.11 | 5.90 | 3.00 | 30.14 | 58.84 |
| playing games | 5.46 | 15.02 | 11.95 | 41.30 | 26.28 |
| price | 1.85 | 13.33 | 18.15 | 54.81 | 11.85 |
| battery | 5.43 | 26.36 | 22.78 | 34.57 | 10.86 |
| memory | 7.71 | 24.38 | 25.62 | 33.33 | 8.96 |
| membrane | 2.35 | 50.82 | 39.76 | 4.24 | 2.82 |
The quantitative rule for the intensity of sentimental polarity
| Sentimental polarity | Negative words and degree adverbs | Sentimental polarity intensity |
|---|---|---|
| Positive emotions | extremely, very, most | 2 |
| relatively, slightly | 1 | |
| Neutral emotions | still, right, just right | 0 |
| Negative emotions | not good, insufficient, no | −1 |
| very, too | −2 |