Analysis of the Application and Practical Effect of AI Technology in Civic Education Management in Colleges and Universities

The use of AI-related technology to grasp the behavioral patterns and characteristics of students is an important channel for colleges and universities to improve the effect of ideological education. This paper establishes an intelligent education management system for colleges and universities, which produces, collects, stores, mines, organizes and analyzes clusters of students’ behavioral data, and ultimately produces “value” information, making personalized and intelligent ideological and political education possible. Through the questionnaire survey and related teaching practice on students of X school, the results show that the data of X college students are divided into 19 data sets with different attributes. In the analysis of students’ behavioral data, it can be seen that students’ performance in Civics and Politics has no correlation with superior family conditions and the score of the entrance exam, while it has a strong correlation with the honors received. The Civics learning achievement in the first year of college determines the Civics learning achievement in the next three years, therefore, extra attention should be paid to the Civics teaching in the first year period, actively organizing competitions and encouraging students to participate in the teaching process. After the experiment of intelligent Civics education management, there is a significant difference between the performance of the experimental class and the control class (P=0.004), which can significantly improve the students’ Civics academic performance.