Research on new media art exchange and communication driven by artificial intelligence technology

This paper gathers information on artificial intelligence, art communication, news communication, and other related topics, with the aim of comprehending the role of artificial intelligence in enhancing information and new media art communication. The paper selects information from the “Annual Development Report of China’s News Industry” and “Review of China’s Advertising Market” to analyze and summarize the current state of the gradual intelligentization of news. We examine the browsing data from new-era news media, including today’s headlines, to investigate the impact of intelligent news dissemination. Lastly, we scrutinize the spatial data from actual new media artworks to comprehend the role of intelligence as a catalyst for experiencing a sense of immersion. The results show that by June 2024, the number of Internet users will be as high as 725 million, accounting for 96.8%. The penetration rate of intelligent new media also rises gradually with changes in time. It reached 84.9% in 2023, and almost half of the users are undergoing intelligent migration. And Tencent News, as a new-age news media, tops the list with a monthly activity of 27,042.17. The interactive nature of artificial intelligence technology promotes artistic communication and broadens the scope of communication.