Research on the Innovation of Rural Tourism E-commerce Development Path in the Internet Era

The countryside contains rich tourism resources and business opportunities due to its beautiful natural scenery and unique humanistic environment. The purpose of this paper is to create an innovative path for rural tourism e-commerce development by designing an e-commerce mobile service platform. The F-PBFT algorithm, hybrid collaborative filtering algorithm, and panoramic VR technology are comprehensively applied to provide technical support for platform design. Combining the analysis of tourists, tourist attractions, and other platform service objects, this paper designs and completes a rural tourism e-commerce mobile service platform containing a variety of functions. Exploring the application case of Battle Flag Village, the net profit margin of e-commerce sales in Battle Flag Village after the application of rural tourism e-commerce mobile service platform can reach up to 47.84%, with a year-on-year increase of 18.88%. At the same time, the platform has attracted the attention of a large number of tourists after its application, and the search volume of Battle Flag Village on the platform reaches up to 241,968.33 during the peak hours of the tour, which significantly enhances the popularity of Battle Flag Village and effectively promotes the innovative development of rural tourism e-commerce business in Battle Flag Village.