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Research on the application of cluster analysis in cross-border e-commerce customer segmentation and market strategy

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03. Sept. 2024

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Liu, A., Osewe, M., Shi, Y., Zhen, X., & Wu, Y. (2021). Cross-border e-commerce development and challenges in China: A systematic literature review. Journal of theoretical and applied electronic commerce research, 17(1), 69-88. Search in Google Scholar

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Liu, Z., & Li, Z. (2020). A blockchain-based framework of cross-border e-commerce supply chain. International journal of information management, 52, 102059. Search in Google Scholar

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Qi, X., Chan, J. H., Hu, J., & Li, Y. (2020). Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89, 50-60. Search in Google Scholar

Wang, F., Yang, Y., Tso, G. K., & Li, Y. (2019). Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews. Electronic Commerce Research, 19, 863-884. Search in Google Scholar

Zhou, F. (2024). Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model. Applied Mathematics and Nonlinear Sciences. Search in Google Scholar

Mo, H., & Huang, T. (2023). Cross-border E-commerce Business Data Processing in the Background of Digital Economy. Applied Mathematics and Nonlinear Sciences, 9(1). Search in Google Scholar

Sleuwaegen, L., & Smith, P. M. (2022). Who purchases cross-border? Individual and country level determinants of the decision to purchase cross-border in the European Single Market. Electronic Commerce Research, 22(3), 749-785. Search in Google Scholar

Niu, B., Wang, J., Lee, C. K., & Chen, L. (2019). “Product+ logistics” bundling sale and co-delivery in cross-border e-commerce. Electronic Commerce Research, 19, 915-941. Search in Google Scholar

Sprache:
Englisch
Zeitrahmen der Veröffentlichung:
1 Hefte pro Jahr
Fachgebiete der Zeitschrift:
Biologie, Biologie, andere, Mathematik, Angewandte Mathematik, Mathematik, Allgemeines, Physik, Physik, andere