Resource Advantages and Practical Paths of Rural Cultural Revitalization in the Context of Multimedia Era

The revitalization of rural culture is an important part of the comprehensive revitalization of the countryside in the new era and is of great strategic significance to the realization of the development goal of agricultural modernization. Guided by the value orientation of rural cultural revitalization, the article analyzes the characteristics of multimedia communication and the application strategy in rural cultural communication. Using Oracle as the data storage module and combining the B/S structure, a rural culture digital resource library was established, rural culture images were digitally converted through deep features, end-to-end detection was introduced to extract rural music audio, and a three-dimensional model was also established for rural cultural landscape. The DEA model was also combined with the Malmquist index to explore the utilization efficiency of rural cultural resources. The data on rural cultural revitalization in Province S were used to analyze the efficiency and change trends of its rural cultural revitalization, and the application of the digital resource library of rural culture was studied. The overall efficiency index of rural cultural revitalization practice increased by 7.21% between 2013 and 2023, the average value of the change in the Malmquist index was 1.037, the audience’s satisfaction with the rural cultural services was 3.48 points, and the experience assessment of digital resource library is 83.35 points. The revitalization of rural culture needs to focus on accessing multimedia platforms and relying on digital resource libraries to achieve the deepening of the scope of rural cultural communication.