Research on Sports Marketing and Personalized Recommendation Algorithms for Precise Targeting and Promotion Strategies for Target Groups

[1] Jovanovi, J. A., Vujadinovi, R., Mitreva, E., Fragassa, C., & Vujovi, A. (2020). The relationship between e-commerce and firm performance: the mediating role of internet sales channels. Sustainability, 12. Search in Google Scholar

[2] Estrella Díaz, David Martín-Consuegra, & Esteban, G. (2017). Sales agents vs the internet. Internet Research, 27(4), 858-884. Search in Google Scholar

[3] Ye, L., Wu, W., Ma, R. T. B., & Lui, J. C. S. (2019). On the profitability of bundling sale strategy for online service markets with network effects. ACM Transactions on Internet Technology (TOIT), 19(3), 1-32. Search in Google Scholar

[4] Zhou, C., Xu, G., & Liu, Z. (2019). Incentive contract design for internet referral services: cost per click vs cost per sale. Kybernetes, ahead-of-print(ahead-of-print). Search in Google Scholar

[5] Yu, S. (2021). Application of blockchain-based sports health data collection system in the development of sports industry. Mobile Information Systems. Search in Google Scholar

[6] Zhang, Y., Ding, J., Yan, H., He, M., & Wang, W. (2022). A study of the influence of collaboration networks and knowledge networks on the citations of papers in sports industry in china. Complexity, 2022. Search in Google Scholar

[7] Cisyk, J., & Courty, P. (2021). Stadium giveaway promotions: how many items to give and the impact on ticket sales in live sports. Journal of Sport Management, 1-15. Search in Google Scholar

[8] Ren, P., Nie, M., & Ming, H. (2021). Optimization of sports good recycling management system based on internet of things. Wireless Communications and Mobile Computing. Search in Google Scholar

[9] Ma, S., Liu, G., & Huang, Z. (2021). Current situation and development direction of sports industry in colleges and universities based on euclidean algorithm. Journal of Intelligent and Fuzzy Systems, 1-7. Search in Google Scholar

[10] Prananta, W., & Wijaya, A. P. (2020). Business environment strategy: is sale through online system important? a swot analysis approach. Indonesian Management and Accounting Research, 19(1), 1-16. Search in Google Scholar

[11] Singhania, A. V., Mukherjee, S. L., Majumdar, R., Mehta, A., Banerjee, P., & Bhoumik, D. (2020). A machine learning based heuristic to predict the efficacy of online sale. Search in Google Scholar

[12] Forootan, F., & Rabiei, M. (2019). Sentiment analysis user comments on e-commerce online sale websites. University of Science and Culture(2). Search in Google Scholar

[13] Nichols, B. S., Cobbs, J., & Tyler, B. D. (2020). Rival team effects in cause-related sports marketing. International Journal of Sports Marketing and Sponsorship, 21(1), 23-45. Search in Google Scholar

[14] Jin, & Chang-Hyun. (2017). Retrospection and state of sports marketing and sponsorship research in ijsms from 1999 to 2015. International Journal of Sports Marketing and Sponsorship, 18(4), 363-379. Search in Google Scholar

[15] Finch, D. J., Abeza, G., O’Reilly, N., Nadeau, J., & Foster, B. (2021). Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model. International Journal of Sports Marketing and Sponsorship, ahead-of-print(ahead-of-print). Search in Google Scholar

[16] Jang, W. E. (2021). The effects of high-tech cameras on sports consumers’ viewing experiences: the moderating role of sports involvement. International Journal of Sports Marketing and Sponsorship, ahead-of-print(ahead-of-print). Search in Google Scholar

[17] Kim, D., Walker, M., Heo, J., & Koo, G. Y. (2017). Sport league website: an effective marketing communication tool for corporate sponsors. International Journal of Sports Marketing and Sponsorship(3). Search in Google Scholar

[18] Lyu, Ok, S., Han, & Hyoung, J. (2017). Assessing preferences for mega sports event travel products: a choice experimental approach. Current issues in tourism. Search in Google Scholar

[19] Shuv-Ami, A., Alon, A. T., Loureiro, S. M. C., & Kaufmann, H. R. (2020). A new love–hate scale for sports fans. International Journal of Sports Marketing and Sponsorship, ahead-of-print(ahead-of-print). Search in Google Scholar