Optimization of the Integration Development Path of Party Building and Civic Management in Colleges and Universities--Application Based on the Kano Model

Promoting Party building and Civic-Concern Management in colleges and universities is of great significance to the implementation of the fundamental task of establishing morality, firming students’ ideals, and constructing a good school spirit and learning style. This paper takes the integration and development of party building and ideological and political management in colleges and universities as the starting point, screens the demand element indicators, and explores the demographic differences by using one-way ANOVA after conducting a questionnaire survey. Then Kano model and Better-Worse satisfaction index are used to analyze the demand element indicators for the integration of party building and ideological and political management in colleges and universities. Finally, a practical optimization path is proposed based on the three dimensions of the obtained essential attribute elements, desired attribute elements, and charismatic attribute elements. The specific results are as follows: the evaluation mechanism for the integration of party building and Civic and political management in colleges and universities varies across genders, academic qualifications, and majors (p<0.05), and the satisfaction coefficient of linkage between party building activities and practical teaching of Civic and political courses is the highest (0.7706), while the dissatisfaction coefficient of optimization of incentive methods is the highest (0.9751). The integration and development of party building and civic management in colleges and universities can be optimized by strengthening the top-level design, improving team construction and evaluation mechanisms, and guiding external assistance.